'Unlock the Potential' - Siemens launches Digitalize 2018

July 10, 2018
  • To be held on 8 August at the iconic Melbourne Cricket Ground (MCG), Digitalize 2018 will help Australian businesses ‘Unlock the Potential’ with the use of digitalization
  • Digitalize 2018 will feature a number of industry luminaries including Cedrik Neike, Managing Board Member for Siemens AG responsible for Asia Pacific and Audrey Zibelman, Chief Executive Officer of AEMO

Siemens today announced the return of its annual digitalization conference, Digitalize 2018, which will be held on Wednesday, 8 August 2018 at the iconic Melbourne Cricket Ground.

Themed ‘Unlock the Potential’, the full-day conference will feature a line-up of global and local industry experts engaging in keynote sessions and panel discussions around how Australian businesses across various sectors can unlock their potential with the use of digitalization. The discussions will centre around four sub-themes of Workforce of the Future, Industry 4.0, Intelligent Infrastructure and Australia’s Energy Transition.

The theme of the conference comes at a critical time when digital transformation is a reality for industries and organisations that are looking to stay competitive in a more globalised economy. What makes this event unique is that in a digitalized world, companies are looking beyond their traditional boundaries to understand digitalization. For instance, an industrial company today is looking across their entire value chain for efficiencies – from their energy needs to their infrastructure needs. Digitalize 2018 provides the holistic view from real industry experts in all of these areas – from the big picture to specific case studies and discussions on the latest technologies and future technologies through to preparing the workforce for the change.

Through digitalization, Australia can be a major player in global value chains and also in innovation.
Jeff Connolly, CEO of Siemens Australia

Speaking about the event, Jeff Connolly, Chairman and CEO of Siemens Australia said that, “There is a real business appetite for information, best practice sharing and knowledge about digitalization in Australia. And this is important because through digitalization, Australia can be a major player in global value chains and also in innovation.

“Like any event that brings together like-minded but diverse range of people and industries, often the real value is in the conversations. As with last year’s event, I’m looking forward to optimistic and future-oriented conversations at Digitalize 2018.”

The event will give industry leaders a platform to discuss concrete business cases, their outlook for the future of Australia and what needs to be done individually and collectively to progress the nation to the Fourth Industrial Revolution (Industry 4.0). The conference will also feature a best practice case study of Australia’s first Industry 4.0 apprenticeship as an example of how industry, academia and SMEs can collaborate to create the workforce of the future.

In its third year, Digitalize 2018 will feature keynote addresses from:  

There are a number of other high-profile speakers and panellists including topics such as digital airports, micro-breweries, blockchain for energy, the MCG’s own intelligent infrastructure upgrades and Dulux Australia, whose new paint facility in Victoria is a global showcase for automation and digitalization in the chemical process industries.

Event sponsors include Dell EMC and Spectrum Automation.

Event details
Date: Wednesday, 8 August 20178
Time: 8:00am – 5:00pm, followed by networking drinks
Location: Melbourne Cricket Ground
Registration fees: $250.00

Join the discussion on Twitter using #digitalize2018.

For registration and more details:

Digitalize 2018

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