Technology with Purpose Victorian Delegation

Technology with Purpose takes centre stage in Siemens delegation

Held in Melbourne from 12-14 July 2021, Siemens Australia brought together more than 84 delegates from 42 different companies for an action packed three day program combining a broad range of Siemens-related references, site visits and keynote speakers, together with the best global technology references.


Thought leaders at the forefront of the digital transformation in various industries highlighted the importance of future-proofing one of the world’s most livable cities and using Industry 4.0 technology to create a better, more technologically advanced society. These big picture discussions were complemented with customer site visits to showcase technology in action and bite-sized mini academy presentations covering a range of topics from how people commute, get and use energy, charge their vehicles, how vaccines are made to how artificial intelligence and cloud computing is helping create the perfect sip of wine and beer!


Watch the video to hear highlights from some of our delegates, or scroll down to read more about each of the sessions!

Technology with Purpose Victorian delegation - by the numbers!


delegates attended the three-day program

representing 42 different companies across industry, infrastructure and energy.


mini technology academy learning sessions

with topics including energy efficiency, vaccine production, eMobility and PLM software, alongside highlights from Siemens at Hannover Messe 2021.


Siemens technology reference site visits

featuring behind-the-scenes tours of one of Australia's most modern wineries, a city-defining transport project, an innovative surf park and more!


major thought leadership discussions

including the Lord Mayor of Melbourne, Sally Capp, stakeholders from the Victorian Government, and subject matter experts.

0 %

of attendees* rated the program "excellent"

with positive feedback for the variety of activities, quality of accomodation and communication from Siemens organisers.

0 %

of attendees* said they 'learnt a lot more about Siemens'

with responses highlighting how Siemens technology is transforming the everyday across so many industries.

*based on post-event survey responses.

Melbourne Museum

Future-proofing cities

Melbourne Museum is the centerpiece of Museums Victoria: with six sites in total and 17 million objects, it is Australia’s largest public museum organization. In a space of over 80,000 square meters, the ancient objects at Melbourne Museum tell the story of Australia. And the building ensures that the story won’t be forgotten.

At Melbourne Museum, delegates toured part of the site—which in all takes in more than 80,000 square meters—including the rooftop solar array installed as part of a Siemens-led energy efficiency upgrade. Across six sites, the upgrade works saw a 28 percent reduction in Museums Victoria's total electricity consumption, and a 20 percent reduction in CO2 emissions.


In the IMAX theatre, home to the largest screen in the southern hemisphere, mini academy sessions shared detailed insights into this upgrade, and highlighted how Siemens is working with Automation Innovation to revolutionise the glass mould cleaning industry with artificial intelligence. In a very relevant topic, delegates also got to hear how Siemens technology is helping increase the speed-to-market of vaccinations.

In a step to highlight the importance of Aboriginal Australian culture and following the launch of Siemens Australia’s Reconciliation Action Plan, John Patten from Melbourne Museum, a Bundjalung & Yorta Yorta educator and historian opened the evening dinner proceedings with an Acknowledgement to Country. He shared his personal connection to the museum and the importance of reconciliation.


Seated in the Melbourne Gallery at the Melbourne Museum, a space that brings to life the history of our city, delegates heard from Sally Capp, Lord Mayor of Melbourne, who addressed a key question that speaks to the reality of our current situation: as we grow more resilient to the challenges of a new normal, how can we be best placed to future-proof Melbourne?


Sally’s keynote was followed by a panel of thought leaders – Dr Bronwyn Evans, CEO of Engineers Australia; Prof. Duncan Maskell, Vice-Chancellor of the University of Melbourne; and Jennifer McIntyre, Head of SI Engineering for Siemens Australia – discussing key facets to ensure our city’s resilience: from sovereign capability to manufacture mRNA vaccines and other pharmaceuticals; to purpose built, hi-tech smart quarantine and smarter and healthier infrastructure.


Manufacturing innovations

What better place to hear about manufacturing innovations in Australia than at CSIRO, the Australian Government’s scientific research agency.

Delegates commenced the morning with a tour of the Swinburne University’s National Industry 4.0 Testlab in Composite Additive Manufacturing located at CSIRO. The lab, which features Siemens technology such as SIMATIC HMI Comfort Panels and MindSphere, includes a “world’s first” industrial scale 3D printing multilayer approach to near net composite manufacture.


In touring the TestLab facility as well as Lab22, a metallic additive manufacturing lab, delegates gained insights into key global scientific innovations made right here in Australia – including 3D printed metal sternums and other body parts. Mini learning academy sessions included highlights from the Siemens Virtual Experience at Hannover Messe 2021, and a deep dive into the present and future of electric vehicle charging with a look at Siemens’ eMobility charging portfolio including VersiCharge and SICHARGE.

Metro Tunnel

Projects that shape a city

The Metro Tunnel will create a new end-to-end rail line across Melbourne, adding capacity on the network to enable more than a half a million additional passengers per week to access Melbourne’s rail network.

Delegates were given an overview of the project at the Metro Tunnel Visitor Centre, along with a ground-level tour to the site of Town Hall station: one of five new underground railway stations being constructed as part of the project. These sessions were accompanied by a mini learning academy outlining Siemens’ involvement in this ground-breaking project which includes SCADA systems.


Making waves

Urbnsurf is an Australian-first surf park, offering surfers perfect waves – no matter the weather.

Visiting the site provided delegates a ‘money can’t buy’ experience to see Siemens technology and the wave generation system up close, and hear how leading edge technology combined with a unique business model has seen the surf park make waves both in Australia and across the globe.


As the surf park was closed for maintenance, delegates also had the opportunity to walk out into the vast wave pool and stand in the same place as world-renowned surfers, all while staying dry!

Dinner with DuluxGroup and CTP

Creating customer impact

How can companies both large and small bring technology to the table?

In a Customer Impact dinner discussion, Brad Hordern, Chief Operating Officer of DuluxGroup, shared his insights into how technology has transformed Dulux’s paint manufacturing business, and continues to do so today. The group’s Merrifield facility in Melbourne’s north is the largest automated paint manufacturing facility in Australia and New Zealand, and features advanced automation and digitalization technology from Siemens.

Lachlan Bateman, Managing Director of Clean Technology Partners (CTP), shared his firm’s journey within the renewable energy industry. CTP has become known for creating innovative solutions for Australia’s largest, toughest and most complex renewable energy projects.

PLM Software

Out of this world insights

How can software take us to space, engage with defence industry and save vital seconds off rescue times?

Day 3 kickstarted with a high-level discussion presented by William Allen from NASA’s Jet Propulsion Laboratory in California, who served as the Mechanical Systems Design Lead for the Mars 2020 Perseverance Mission. Allen’s keynote gave an overview of the design and development process for the mission, which used JPL’s infrastructure Product Lifecycle Management (PLM) and Collaboration tools and processes, and the reuse of the Mars Science Laboratory (MSL) Curiosity mission architecture. Jeff Connolly, CEO and Chairman of Siemens Australia, outlined how the company has provided universities with a range of Siemens software grants to enable students to better connect with industry and use the same software such as the one used by NASA to design the rovers.


Mini learning academies brought delegates back down to earth with a deeper dive into how PLM software is being used here in Australia, with examples from Siemens Digital Industries Software including HeliMods and Supacat. Delegates also heard how cybersecurity requires awareness, continuous vigilance, and a consolidated response from everyone involved.

Lunch with CEDA

Towards net zero – securing our energy future

Energy was front of stage in this high-level panel discussion, opening with a keynote presentation from Daniel Westerman, CEO of the Australian Energy Market Operator.

Daniel's keynote was followed by a panel discussion featuring Jeff Connolly. Delegates had the opportunity to participate in the event alongside other key players in the Australian energy landscape, and witnessed critical discussions about how emissions reduction in Australia is progressing and what more needs to be done.


The event also showcased the Siemens-RMIT Digital Energy Testlab video, shown to both the audience in the room as well as a live webcast, which highlighted our collaboration with academia to support the upskilling of the future energy workforce.

Yarra Valley Technology Tour

Getting a taste of automation

Bringing the three-day event to a close, delegates experienced two outstanding technology use cases in one of Victoria’s most important wine regions – the Yarra Valley.

Bringing the three-day event to a close, delegates experienced two outstanding technology use cases in one of Victoria’s most important wine regions – the Yarra Valley. At Levantine Hill Estate – one of Australia’s most modern wineries – Siemens technology including MindSphere, together with technology from Siemens solution partner Fermecraft, provides an all-in-one solution that allows the winery to guarantee quality in every bottle.


The last stop for the event showcased an industry that has witnesses incredible growth in Australia – craft brewing. There is no better example than Matilda Bay Brewery and no better speaker than the godfather of Australian craft brewing himself – Phil Sexton to speak to the delegates about how technology has played a critical role in this burgeoning industry.