Ingenuity that shapes society

Intelligent digital technologies leading Australia and New Zealand into a new era of growth and prosperity.
Ingenuity for life

Inspired by society, driven by ingenuity

With our passion for technology, we set standards and create sustainable value – for businesses, for society and for each individual. Our company founder, Werner von Siemens, would have called this "inventiveness". Today, we call it Ingenuity for life.

Australia and New Zealand are in a period of economic transition, seeking a collaborative, idea-driven culture of innovation that produces new sources of prosperity for coming generations. Ingenuity that improves life for people and makes businesses more competitive also ensures a strong foundation for the economy.

Improved automation and digitalization create greater efficiency and scope to master the technological challenges of our time. Intelligent technologies can ensure a stable power supply from renewable energy sources. Mass production can become so flexible that it can fulfil individual requirements. And cities can be more livable, by making them more efficient and environmentally friendly, and improving transport networks.

Australian and New Zealand companies have the chance to make their mark on global supply chains. Siemens’ expertise in the areas of electrification, automation and digitalization helps them compete on the world stage, creating lasting value for future generations.

This is what drives us and this is what we promise. This is Ingenuity for life.


Siemens Australia & New Zealand


An advanced industrial future

Siemens is a strong partner in industries that form the backbone of the Australian and New Zealand economies. Our expertise in digitalization and automation helps businesses boost performance throughout the entire value chain.

Mining, oil and gas, and many other industries are experiencing increasingly competitive and challenging market conditions. In this environment, it is crucial to extract maximum value from all assets. Innovative technologies make this possible. A modern gas turbine, for instance, has hundreds of sensors that constantly measure temperature, pressure and all other aspects of its operation. A vast amount of data is already available. The challenge is to make sense of it all.

Australia’s mining boom is over. The price of oil has dropped to once-unthinkable levels. Businesses must respond with greater efficiency and precision in their operations. Increasingly, decisions will be made and processes guided by intelligent control systems rather than people.

Siemens data analytics enables our customers to utilize the endless steams of data. Potential breakdowns can be spotted and rectified long before they become real problems. This maximizes availability, optimizes maintenance intervals and boosts overall performance. What’s more, maintenance can often be performed remotely. For offshore and other isolated facilities in particular, this greatly reduces costs and risks.

The future of manufacturing

Fast and flexible: Levelling the playing field in manufacturing

Digitalization is dramatically transforming manufacturing. The seamless integration of data from product development, production and supply chain helps manufacturers respond to customer needs. Companies in Australia and New Zealand have a lot to offer, and much to gain.

In the 20th century, manufacturing was largely about achieving economies of scale. A small population and distance to larger markets always put Australia and New Zealand at a disadvantage. But digitalization is putting manufacturing processes on a new track: plants, products and machines will become more and more networked in an integrated value chain.

The main challenges for the industry remain the same – shorten time-to-market, increase flexibility and efficiency. Today, digital manufacturing is more about being smart than being big. That gives local manufacturers – especially SMEs – the chance to exploit niche strategies and thrive in specialised markets.

In an environment where competition is intense, manufacturers need to stay ahead of market trends. Customers today want tailored products that are affordable, and yet still manufactured to a high standard and delivered in a timely manner. To fulfil those expectations, industrial manufacturers and SMEs must produce goods with a high degree of flexibility and manage the whole process from ordering, product development, production and delivery.

Siemens’ innovations enable manufacturers to upgrade to the latest digital product development and production methods. As a result, companies can significantly improve flexibility and speed, increasing customer satisfaction.  

Increased efficiency


Industry is responsible for ¼ of the energy used worldwide.

Shorter time to market


The lifecycle of products has dropped by 25% in the last 15 years.

Enhanced flexibility


Over the past 15 years, the range of different products has more than doubled.

Intelligent infrastructure

Optimising infrastructure

Sensors, software and control systems are the hallmarks of intelligent infrastructure: making traffic flow smoother, reducing energy consumption, protecting the environment and ensuring cities are attractive places to live and do business in.

Australia and New Zealand are both highly urbanized countries. A functioning infrastructure is the backbone of our cities and economies. Sydney, Melbourne, Auckland and our other major cities are where most new jobs are being created. Local, state and federal governments must ensure that infrastructure supports both current and future demands. It must at all times be able to provide mobility, energy, water, security, and the efficient and reliable delivery of essential services.

Intelligent building management increases security and comfort through IT and automation, while optimising energy production and consumption in buildings. Smart, integrated mobility systems ensure high capacity utilization and availability – at a lower cost. And commuters enjoy greater convenience, safety and punctuality.

For cities with tight budgets, intelligent technologies are a fast and efficient way to optimise existing infrastructure. Siemens can further help to unlock the potential by providing innovative financing solutions.

Sustainable energy

Reliable and affordable energy

Residential homes, office buildings, industrial complexes and transport systems – we all depend on a safe, clean and efficient supply of energy. Alternative business models and innovative technologies are essential to successfully transition to a new sustainable energy landscape.

New Zealand has a diverse portfolio of renewable-energy sources, which contribute more than 70% of total output. The government, however, has plans to increase this to around 90% over the next decade. Meeting this target will be a challenge.

Australia, too, is blessed with abundant and diverse energy sources and is one of only three net energy exporters in the OECD. But expanding the clean-energy sector will require substantial investment.

Meanwhile, energy markets are changing rapidly. Getting the mix of renewable and conventional energy sources right is crucial.

It all begins with efficient energy production. Wind turbines on land and at sea, as well as turbines that convert energy from gas or coal into electricity – all must function at the highest possible degree of efficiency.

Delivering power requires low-loss and secure transmission and distribution systems. Intelligent networks will reliably integrate decentralized and fluctuating renewable energy supplies into the grid. Decentralized power plants and storage solutions will be connected together, creating virtual power plants that help stabilize the power grid. Finally, state-of-the-art control technology will boost the flexibility of power stations.

The lowest-priced energy is energy that is not needed. Therefore, energy-efficient technologies are key to reducing energy consumption in areas like buildings, production and transportation.