Siemens Ingenuity for life

Ingenuity that shapes society

Intelligent digital technologies leading Australia and New Zealand into a new era of growth and prosperity.
Ingenuity for life

Inspired by society, driven by ingenuity

With our passion for technology, we set standards and create sustainable value – for businesses, for society and for each individual. Our company founder, Werner von Siemens, would have called this "inventiveness". Today, we call it Ingenuity for life.

Australia and New Zealand are in a period of economic transition, seeking a collaborative, idea-driven culture of innovation that produces new sources of prosperity for coming generations. Ingenuity that improves people’s lives and makes businesses more competitive is also a strong foundation for the economy.


Improved automation and digitalization raise efficiency and help to master the technological challenges of our time. Intelligent technologies ensure a stable power supply from renewable energy sources. Mass production can be flexible enough to fulfil individual needs. And cities become more liveable, by making them more efficient and environmentally friendly, and improving transport networks.


Australian and New Zealand companies are integrated in global supply chains. Siemens’ expertise in electrification, automation and digitalization helps them compete on the world stage, creating lasting value for future generations.

Ingenuity for Life highlights


An advanced industrial future

Siemens is a strong partner in industries that form the backbone of the economy. Our digitalization and automation expertise boosts business performance throughout the entire value chain.

Businesses must achieve greater efficiency, flexibility and precision in their operations. Increasingly, decisions will be made and processes guided by intelligent control systems rather than people.


As mining, oil and gas, and many other industries experience increasingly challenging market conditions, innovative technologies help to extract maximum value from all assets. A modern gas turbine, for instance, has hundreds of sensors constantly measuring every aspect of its operation. A vast amount of data is available. The challenge is to make sense of it all.


Siemens data analytics enables customers to utilize their data. Potential issues can be spotted and rectified long before they become real problems. This maximizes availability, optimizes maintenance intervals and boosts performance. For offshore and other isolated facilities, maintenance can often be performed remotely, greatly reducing cost and risk.

Digitalization references


Fast and flexible: a level playing field

Digitalization is dramatically transforming manufacturing. The seamless integration of data from product development, production and supply chain helps manufacturers respond to customer needs. Companies in Australia and New Zealand have a lot to offer, and much to gain.

In the 20th century, manufacturing was largely about achieving economies of scale. Today, digitalization puts manufacturing on a new track as plants, products and machines form an increasingly integrated value chain.


While familiar challenges remain – shorten time-to-market, increase flexibility and efficiency – digital manufacturing is more about being smart than big. Local SMEs have the chance to exploit niche strategies and thrive in specialised markets.


Digital enterprises can produce goods with a high degree of flexibility and manage the whole process from ordering, product development, production and delivery. At the same time, greater connectivity makes it more important than ever to secure networks against an increasingly sophisticated cyber threat.


Siemens’ innovations enable manufacturers to upgrade to the latest digital product development and production methods. As a result, companies can significantly improve flexibility and speed, increasing customer satisfaction.

Manufacturing references

Intelligent infrastructure

Optimising infrastructure

Sensors, software and control systems are the hallmarks of intelligent infrastructure: making traffic flow smoother, reducing energy consumption, protecting the environment and ensuring cities are attractive places to live and do business in.

Australia and New Zealand are both highly urbanized countries and a functioning infrastructure is crucial to our cities and economies. Sydney, Melbourne, Auckland and our other major cities are where most new jobs are being created. Local, state and federal governments must ensure infrastructure supports both current and future demands, providing mobility, energy, water, security, and the efficient and reliable delivery of essential services.

Intelligent building management systems increase security and comfort, while optimising energy production and consumption in buildings. Smart, integrated mobility ensures high capacity utilization and availability – at a lower cost. And commuters enjoy greater convenience, safety and punctuality.

For stretched cities budgets, intelligent technologies are a fast, efficient way to optimise existing infrastructure. Siemens can help unlock further potential by providing innovative financing solutions.

Infrastructure references

Sustainable energy

Reliable and affordable power

Homes, office buildings, industries and transport – it all depends on a safe, clean and efficient supply of energy. Alternative business models and innovative technologies are essential to successfully transition to a sustainable energy landscape.

New Zealand has a diverse portfolio of renewable energy sources, which contribute over 80% of total electricity generation. Achieving the government’s aim of carbon neutrality by 2050 will not be easy, however.


Australia, too, is blessed with abundant energy sources, but concerns about energy security are rising, and expanding the clean-energy sector will need substantial investment.

Meanwhile, energy markets are changing. Getting the right mix of renewable and conventional energy sources is tricky. It begins with efficient energy production. Wind turbines on land and at sea, as well as turbines that convert energy from gas or coal into electricity – must all function with maximum efficiency.

Delivering power requires secure, low-loss transmission and distribution. Intelligent networks reliably integrate decentralized and fluctuating renewable energy supplies. Decentralized power and storage solutions can create virtual power plants that help stabilise the grid. Finally, advanced control technology can boost power flexibility.

The lowest-priced energy is energy that's not needed in the first place. This is why energy-efficient technologies are key to reducing power consumption in buildings, manufacturing, transportation and many other areas.