Transforming the Everyday

Australia and New Zealand

What makes a surfer’s vision become reality?

Intelligent Software helps Firewire customize surfboards. And produce them just in time for the perfect wave. 


Surfing is an individual sport, and every dedicated surfer has a unique style and preference for the types of waves and equipment they like to ride. With a powerful connection to their sport, to nature and to their equipment, surfers insist that their surfboards meet their expectations for performance.


Surfboard manufacturer Firewire Surfboards dedicated itself to meet those expectations. By using Siemens NX™ software they are able to design and produce leading-performance sports equipment like no one has before. Firewire’s passionate staff joining forces with the software experts at Siemens and partners has leveraged synergies that have given the company a crucial competitive edge.