Joe Kaeser in Brazil

Sao Paulo, March 13th to 15th.

Joe Kaeser arrives in Brazil - reaffirming Siemens' commitment to the country's growth

The great day has come! Joe Kaeser, CEO of Siemens Global, has come to Brazil to attend the World Economic Forum on Latin America and other important events related to technology and innovation in the country. Joe Kaeser's trajectory at Siemens began in 1980 and was marked by a process of constant development and evolution. For almost 40 years, Kaeser has served in a number of key Siemens growth positions, therefore in 2013, he was invited to become CEO of the company. Current global leader of Siemens, Kaeser is an icon that carries within all the values and virtues of the company. His visit is an important milestone for developing close ties between Siemens and Brazil in areas where common goals can be achieved through strategic cooperation.

In Brazil, for Brazil

“In Brazil, for Brazil.” This is one of Siemens' proudest slogans. Environmental responsibility, focused on boosting the economy and developing new jobs - besides the declared support for changes in the society - are some of the values we stand for every day. Siemens recognizes that development and progress walk hand in hand and only by recognizing what is really important for the country, we can understand our role and position within the society. Placing Brazil in the forefront and truly contributing to the country's economic and technological development is what allows us to obtain such positive results as social transformation agents. This is why during this week, Kaeser will participate in three major events that will mark the beginning of a new phase of alignment between the company and the country, especially in areas such as sustainability and technological development.

In everything we do, we must add lasting value and benefit - to shareholders, employees, customers and our business partners and to society.
Joe Kaeser, CEO of Siemens AG

World Economic Forum - Latin America 2018

MoU: acooperation agreement between Siemens and APEX!

On Tuesday (13th), the global CEO of Siemens and the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil) signed a Memorandum of Understanding (MoU), officializing once again our commitment to the development of the country. The document foresees the intensification of investments and the development of close ties between Brazil and Siemens. With the signing of this MoU, we are committed to overcoming the EUR 1 billion barrier invested in electricity, automation and digitization, as well as strengthening our commitment to promoting economic and social development in the country over the next 5 years.


But what is a "MoU"?

Memorandum of Understanding is the name used to define an agreement between two or more parties. It is basically a document that contains the details of a negotiation between the involved ones in a job that aims for a common goal. It is usually less complex and detailed than a highly formal contract, but still provides all the framework needed to support negotiations between those involved.

Siemens commited to Brazil

Through the MoU Siemens is committed to intensifying the dialogue and establishing various information sharing channels with Brazil. Partnerships with universities, workshops and symposia are some of the initiatives that will be promoted over the next five years! The agreement signed by Joe Kaeser (CEO of Siemens Global), André Clark (CEO of Siemens Brazil), Roberto Jaguaribe (President of ApexBrasil) and the President of the Republic Michel Temer, represents a step beyond the entire B2S  structure developed by Siemens.


Siemens Brazil CEO, André Clark, was one of the people who participated in the event and his presence was extremely important for the discussion of guidelines closely linked to the reality of the country regarding the current scenario. The MoU represents a milestone in cooperation between Brazil and Siemens and should remove some barriers that currently prevent investment in the country. With the signing of the MoU, Siemens can help Brazil identify bottlenecks in its infrastructure, improving areas related to energy and digitization - extremely important factors for a developing country -, guaranteeing a better quality of life for millions of Brazilians. This is our commitment to Brazil and little by little, this is how Siemens will build its own history alongside Brazil, in Brazil and for Brazil!

If the proposed measures are implemented, this € 1 billion investment that we are making in the country should generate a multiplier effect. Assuming that we will be applying in highly strategic areas for the country, it is possible that this process has a catalytic effect, attracting more than € 65 billion in investments throughout the country, as well as encouraging the development of more than 1.2 million jobs in the country in the next 5 years.
André Clark, CEO of Siemens Brazil

WEF Participation

In the morning of March 14th, Siemens Global CEO Joe Kaeser and Brazil's CEO AndrÈ Clark, had a coffee time with Professor Klaus Schwab - founder of World Economic Forum. In the meeting, they spoke about Siemens' relation with the event and the importance of this communication channel established between the company and the country.


About WEF


The World Economic Forum was founded in 1971 by Professor Klaus Schwab. It is a Non-Profit Organization that reunites the most important leaders in areas such as politics, entrepreneurship, journalism and intellectual representants. Its goal is to stimulate the debate about key-areas on global development, as sustainability and healthcare.

WEF in Brazil


Now in its 13th edition, the organization of WEF returns to Brazil after 7 years. They expect to reunite more than 700 global leaders, stimulating the debate about themes involving the current politic scenario in Brazil and its impacts on the country's economy as well as development. Standing for the slogan "Latin America Seeks to Shape New Narrative for Region", the idea of this global meeting is to create the pillars for a strategic game turn in the country based on the valorization of Brazil's human and natural resources. The presence of the Siemens Global CEO in the event strengthens the company's position as a partner country in this new development phase for Brazil. Together, Siemens and Brazil are seeking to attract more and more investments for the country over next 5 years.

The agreement between Siemens and Sao Paulo's city hall

Meet CyPT - the Siemens tool that helps global cities to become more sustainable.

As another outcome of The World Economic Forum and the Siemens' commitment to sustainable development in Brazil, our company has signed a cooperation agreement with the Sao Paulo City Hall in the afternoon of March 14th. Because of this document, Siemens will share the access to CyPT (City Performance Tool): a highly intelligent system for data analysis designed for helping cities dive deeper into sustainable development, especially at initiatives aiming the reduction of CO2 (carbon dioxide), NOx (nitrogen oxide) and other nocive gases. The Mayor of Sao Paulo city, João Dória, the secretary of services and constructions of Sao Paulo, Marcos Penido, the Siemens Brazil CEO, AndrÈ Clark, and the Siemens Global CEO, Joe Kaeser.

The fourth industrial revolution is promoting significant changes in global industry. Brazilians, with their creativity and commitment with innovation, can obtain big benefits. Therefore, it is important to act quicky to build the necessary infrastructure and training of well prepared professionals. Siemens as the leading company on this transformation is commited to act as a reliable partner for Brazil in this challenge.
Joe Kaeser, CEO of Siemens AG

Brazil Alliance 4.0

The event promoted by ICC Brazil (International Chamber of Commerce) reunited the Siemens' Global CEO Joe Kaeser along with André Clark (CEO at Siemens Brazil), Sérgio Gosta (Director at Investe SP), José Augusto Fernandes (Politics and Industrial Strategy Director at CNI), Jorge Ávila Rafael Steinhauser (LATAM President at Qualcomm), Tobias Dratt (Senior VP at BASF), Jeffrey Kratz (LATAM & Canada Director at Amazon), Mariana Vasconcelos (CEO at Agrosmart), Altair Rossato (CEO at Deloitte Brazil), Federico Grosso (LATAM Head at Adobe), Cristina Palmaka (President at SAP Brazil), Cristiano Gonçalves (Industry VP at Schneider Electric Brazil), Paula Belliza (General Manager at Microsft Brazil), Antônio Pitanga (National Director at BSA) and Luiz Augusto Ferreira (President at ABDI), to announce the Brazil Alliance 4.0. Because of that alignment between some of the most important companies of automation and digital industrialization areas in Brazil, the Alliance aims to achieve a full democratization of resources in Industry 4.0. This agreement is part of ICC's project to enhance Brazil's name on the roadmap of the global economy when it comes to Technology 4.0.

About ICC

The ICC is an international organization that plays an important role in promoting and advising companies on international commerce and globalization's matters. It was founded in 1919 and its main headquarter is located in Paris - although its influence has a global range, with minor quarters in more than 80 countries. The organization takes part in subjects related to the free trade and the world financial system. ICC gains access to the countries by the establishment of national headquarters, like the Brazilian one. In Brazil, ICC works as a representant of Brazilian companies' interests in many subjects related to the economy and the commerce.


The ICC role as a host of the Alliance

Acting as the main link between the biggest companies of automation and technology areas in the country, the ICC Brazil will be the bridge that connects the national interests to the Industry 4.0 with the global agenda. The expected outcomes for the Alliance are the spreading of technology all over the country; the identification of new opportunities for the private sector; the opening of new dialog channels between regulatory agencies and government, and; the capacitation of human resources with trainings and new courses. Siemens, as a global leader in its segment, will assume the responsibility for helping the Alliance by contributing to Brazil on the democratization of technology and the identification of bottlenecks and leverage potentials for the national industry.

Check out in 7 steps how was the Global CEO visit at Brazil during the World Economic Forum 2018. 

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