Siemens History

The 55th Annual Shareholders' Meeting of Siemens AG will take place on February 3, 2021. What started after World War II in Frankfurt am Main with about 50 people is today an event for thousands of guests. Due to the pandemic, this year's Annual Shareholders' Meeting will take place virtually – without the physical presence of the shareholders or their proxy representatives (except for the proxy representatives nominated by the company). Join us on an exciting journey through the history of this annual event. 

For three decades now, it’s been one of the constants in Siemens’ image – the Siemens font in Petrol blue on a white background, making the SIEMENS mark consistent and unique. The pathway to that mark design was a long one. It begins with an artfully interwoven monogram that served as the basis for the design of the first registered trademark, and then passes through a variety of corporate marks, some intense debate, and an assortment of brand and image analyses before finally arriving at the form familiar to us today. 

World War II ended 75 years ago. Large areas of Berlin were in ruins. And in Siemensstadt, the heart of the company likewise suffered the impact of the war, and subsequently faced the greatest challenge in its history: rebuilding. The Siemens employees, with an almost family-like sense of solidarity, gradually returned to the factories and set about the massive task of restoring operations. It is to that group, who rebuilt Siemensstadt with great effort and hardships, that this film is dedicated.