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Three pillars of the Siemens Arts Program

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3D sound for the classical music of tomorrow

Siemens Arts Program publishes cello works by Tchaikovsky and Gulda in 3D sound technology   In conjunction with the Orchestra Academy of the Bavarian State Orchestra and Jakob Spahn, solo cellist at the State Orchestra, the Siemens Arts Program has recorded works by Peter Tchaikovsky and Friedrich Gulda, producing them in several “immersive sound formats”. In intensive cooperation with the Siemens Arts Program, its artistic director Stephan Frucht and the Immersive Audio Network IAN, a completely new sound experience has been born which unites the traditional cello repertoire with a technically innovative audio method. 

All three spatial dimensions are represented in the immersive 3D sound. The listeners can now experience the entire sound spectrum in three dimensions - as if they were in the middle of the orchestra.

The “Cello Concertos” album in 3D sound quality has been published on the hänssler Classic label as a Blu-ray and CD by 11 May. The sound recordings were taken at the group headquarters of Siemens AG and in the Bruno-Walter hall of the Bavarian State Opera. The 3D immersive production was also presented at the Siemens Headquarters in Munich on 28 April as part of the “Long Night of Music” event.

 

https://www.muenchner.de/musiknacht/2018/location-detailansicht/siemens-zentrale/

 

The following works have been recorded on the new CD and Blu-ray:

  • Friedrich Gulda: concert for violoncello and wind ensemble
  •  Peter Tchaikovsky: rococo variations for violoncello and wind quartet (arrangement: David Stromberg)

 

Experience the musicians of the orchestra Academy of the Bayerisches Staatsorchester as a virtual avatar orchestra

To go one step further, the 3D audio recordings were combined with an augmented reality application. A virtual avatar orchestra plays Friedrich Gulda’s concert in 3D audio sound. Viewers can choose their viewing and listening positions themselves, while using a touchpad to select the individual orchestra parts.

Projects

Our latest projects

The freedom of the arts and sciences is one of the cornerstones of democratic societies. As an innovative company committed to progress and innovation, we consider it our natural duty to protect and nurture this freedom.

Prof. Dr. Stephan Frucht, Senior Vice President Culture and Sponsoring

The winner! Speechless – shocked – happy.

The young soprano Sarah Shine wins the second Siemens Opera Contest France at the Opéra national de Paris.

The up-and-coming talent was born in 1993 in Ireland, completed her studies at the Irish Royal Academy of Music in 2015 and has been studying at the Academy of Opéra Paris since 2017. At the Siemens Opera Contest, she beat 12 competitors in front of the expert jury, consisting of Jean-Yves Kaced (Opéra national de Paris), Matthias Schulz, (Berlin State Opera), Dr. Clemens Trautmann (Deutsche Grammophon), Eva-Maria Wieser (Salzburg Festival) and Prof. Dr. Stephan Frucht (Siemens Arts Program).

Culture for colleagues

Lunch Concert: On August 24 the first Siemens Lunch Concert took place at Siemens Headquarters in Munich. As Siemens now partners with the ARD International Music Competition, the Siemens Arts Program invited the last year’s prize winner Dominik Wagner (Double Bass) and Maciej Skarbek (Piano) to perform at the lunchtime concert  (August 2017).

"I am in seventh heaven"

The first winner of the Siemens Opera Contest France was chosen at the Palais Garnier in Paris.

Mikhail Timoshenko, a 24-year-old baritone, impressed the expert jury consisting of Jean-Yves Kaced, Development Director of the Paris Opera, Matthias Schulz, Director of the Staatsoper Berlin, Dr. Clemens Trautmann, CEO of Deutsche Grammophon and Prof. Stephan Frucht, Artistic Director of the Siemens Arts Program.

From Ankara to New York

İlkin Alpay is at the beginning of a very special journey. Her ambition is to become a world-class singer. Therefore, she is taking part in a program initiated by the State Opera and Siemens Turkey.

See the portrait of a young soprano.

Mission

Siemens Arts Program – our mission

The Siemens Arts Program provides a creative platform for company projects in the arts and culture. Our focus is on the visual arts, music and cultural education.

A lab of ideas for creativity and change

Arts and culture are a vital driving force for exploring identity, creativity and self-reflection. The Siemens Arts Program builds bridges between disciplines, enabling the company to discover new ways of thinking through new experiences. As a creative department within Siemens AG, we see our role as that of mediator between the worlds of art and business. In an open and impartial way, we engage with future challenges from an artistic and cultural perspective so that we can actively shape transformation and change in line with our corporate values.

The Siemens Arts Program does this by creating innovative projects with prominent individuals and institutions from the arts and culture scene. The aim is to encourage collaboration - both personal and thematic, involving creative actors, artistic excellence, and innovative institutions - with our company. The opportunity to participate in the creative process is a key criterion for project selection and management in the Siemens Arts Program. Our aim here is to unleash a powerful inspirational force. Our projects also have a broad relevance and serve as a model within the company.

History

In a nutshell

In 1987, Siemens AG launched the “Siemens Kulturprogramm” (Siemens Cultural Program) with the aim of developing a specific cultural program for the company. Starting from internal cultural activities, it developed into a well-known and versatile international program for the promotion of contemporary art and culture in the early 1990s. This company-owned cultural institution implemented initiatives on its own initiative in addition to traditional sponsoring. In 2015, the Siemens Arts Program was relaunched under the artistic direction of Prof. Dr. Stephan Frucht.

The Team

Prof. Dr. Stephan Frucht

Artistic Director Siemens Arts Program

Senior Vice President Culture and Sponsoring

Anke Bobel
Project Management  

Andrea Clarén
Project Management 

Martina Heindler
Project Management 

Katrin Jahn
Trainee  

Julia Ripke
Working Student

Rebeca Williams
Organization & Projects  

Press Contact:
Konstanze Somborn
Yashar Azad  


The Siemens Arts Program has a delivery role and does not consider applications for funding from third parties. Engagement with arts and culture is expressed through its own projects and interdisciplinary partnerships. Starting a corporate collection in the conventional sense is not a stated aim of the Siemens Arts Program.  


Siemens AG
Siemens Arts Program

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10117 Berlin
Germany

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