The Impulse Visitor Center


Feel the heartbeat of future automation
Book an individual session with our experts


THE IMPULSE is OPEN: Feel the heartbeat of future automation!

The automation of the future gets a new home in a unique building. THE IMPULSE was designed to be completely digital and consistently focused on sustainability. In Amberg location and on the virtual tour, SIEMENS welcomes visitors from all over the world. At THE IMPULSE, we describe the "big picture" of the future of automation, explain future technologies and demonstrate concepts for the further development of industry in today's world.

Facts and figures


  • offers 5,400 m² of space on three levels
  • has an outer skin of aluminum panels
  • rests on a foundation of 69 concrete piles with a total length of 1,600 m
  • is spanned by a free-floating, 17 m wide roof structure made of a total of 65 t of sectional steel
  • generates its own electricity with a photovoltaic system on the roof

Powered by the digital twin: Sustainable infrastructure in energy and environmental design

The Amberg Visitor Center was planned and built with sustainability in mind from day one by Siemens Real Estate (SRE). THE IMPULSE is LEED-Gold certified (Leadership in Energy and Environmental Design). Siemens’ “digital twin” technology was used to design the building and virtual model by using the BIM method - "Building Information Modeling" with which a building is first built digitally and then in reality. The Digital Twin not only simplifies planning and construction, but it also enables particularly sustainable and operational resource-saving. The Digital Twin forms the basis for digital visitor management with demand-driven control of lighting, ventilation and much more.

THE IMPULSE Customer Experience Center

Experience the power of totally intergated automation (TIA) in your digital enterprise – in virtual or phyical

THE IMPULSE stands for collaboration, innovation, and solutions. Siemens’ goal is to create technology with a purpose. The purpose comes from the “impulses” of our customers, megatrends, and the market. Listening to the needs of society enables the people at Siemens to design, develop, and produce technology that shapes the future of automation and electrification. With impressive presentations, we illustrate how we create value for the industry: Future technologies such as 5G, Edge Computing and artificial intelligence are essential for the autonomous production of the future – and we present the suitable scalable solutions for this, with a focus on vertical integration (OT/IT) for end customers, machine manufacturers, control cabinet builders and distributors.

THE IMPULSE at a Glance

Let THE IMPULSE inspire you! - Our customers can experience insight into THE IMPULSE virtually and learn HOW solutions and use cases from totally networked automation, future technology, automation and collaboration can shape the future of automation and electrification.

THE IMPULSE – Visitor Center Amberg



Request your individual tour

We give our customers an overview of the future of automation and electrification technology based on our seamlessly integrated, holistic software and hardware portfolio along the entire value chain. Talk to your sales representative and learn about the technology that will help you realize your full potential. We look forward to taking you on a tour of both our physical and virtual Customer Experience Center. 

„My Visit Manager“

Have you already been confirmed for a tour in THE IMPULSE?

With our “My Visit Manager” you can download your QR Tour Ticket for a physical tour or get the URL link to your virtual tour experience. If you want to edit your personal data, or want to get more information regarding your tour in THE IMPULSE, please login to the “My Visit Manager”. Moreover, you can learn about other Siemens products and solutions in the Knowledge Center in your My Visit Manager App.