Arena of Digitalization

Flexible, fast, and efficient. Experience the benefits of digitalization in motor production and metalworking.

Arena der Digitalisierung, Siemensstraße 15, 97616 Bad Neustadt an der Saale

I’d like to visit the arena.

We’ll show you how it’s done Whether you operate machine tools or other production machines in your production: This is your chance to discover the potential offered by digitalization in industrial manufacturing at our Siemens Electric Motor Factory in Bad Neustadt – a practical example in terms of transparency, flexibility and productivity. You can also find out how we have digitalized production at our Arena of Digitalization – in which we work with real data from real production processes, and with ‘typical’ machines, close in age and number to yours. You can also get up close and personal with manufacturing experts here, who will be happy to share their digitalization experiences with you. All under the motto: “We show, what we use.”

Discover firsthand how our entire value chain benefits from digitalization.

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Faster throughput with new processes

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Faster correction loops

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Power up new machines faster

We produce around 2,000 electric motors every day in our digital factory. That’s more than 600,000 a year in more than 30,000 different versions. Batch sizes as small as 1 are possible, with averages of 5-10 units. Digitalization helps manufacturers deal with the challenges of constantly increasing customization and product variation.

Exciting insights Experience the future of metalworking with seven theme areas as well as on-site at the plant.

Customers are watching introduction videos in showroom of digitalization

Peter Zech explains the real data of the factory on showroom screen

consultant is talking to a customer directly in the factory

Machine user working on machine in factory

The arena

You’ll find the Arena of Digitalization at the Electric Motor Factory in Bad Neustadt an der Saale. Discover what we actually do to advance the digitalization process in metalworking and motor production.

The experience

The technology may be complex – but we'll break it down for you in a clear and engaging manner. Experience an inspiring combination of state-of-the-art presentation methods and personal attention. Enjoy direct insights into the way we are pressing forward with the digital transformation.