How will augmented reality reshape the future of industrial experience. Whitepaper
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About this whitepaper
Augmented Reality - marketing gimmick or real-world potential?
Augmented Reality (AR) has started to metamorphose complex product development and manufacturing processes. In the manufacturing context, the technology can help in digital simulation of a product or information as it gets overlaid onto a real-world environment. As with any other disruptive technology, industry viewed AR with a certain level of skepticism to begin with. Several organizations questioned the practical applications of the concept, labelling it as another marketing gimmick that will not stand up to the rugged manufacturing environment. However, Frost & Sullivan analysis is suggestive of the tremendous real-world potential that AR has in the context of manufacturing.
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