ITS Digital Lab

MindSphere Application Center for Connected Mobility

We develop data- and AI-driven applications and services for even smarter management of road traffic, fleets such as eBikes and intermodal mobility   Data- and AI-driven applications and services are the major cornerstone to reaching the vision of delivering optimal mobility to our city’s inhabitants.   To offer an effective and efficient mobility ecosystem in a city while transportation demands continue to increase, requires a more holistic approach of how mobility is managed. Connected vehicles sending data in real-time, infrastructure systems transmitting their status to Siemens’ Internet-of-Things platform MindSphere and road users who are connected with their smart phones all produce an immense amount of data. This rich and growing source of data is changing the types of services of mobility that are feasible. We are your partner towards a Balanced Intermodal Mobility Ecosystem, which manages not only the road network, but also specific fleets within the network and ultimately the traveler across different modes of transportation.

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Fira de Barcelona, Booth C379, 13-15 November, 2018

Visit us at Smart City Expo World Congress!

Discover the Siemens advantage: Learn more about the new opportunities which digitalization presents for cities, to increase urban livability.

We make people’s lives better through solving mobility challenges, such as congestion and pollution, using data analytics and artificial intelligence.

Dr. Claus Beringer , Head of ITS Digital Labs

Solving mobility challenges through data analytics and artificial intelligence

With the expertise of the Intelligent Traffic Systems (ITS) Digital Lab, you can reach the full potential of the digital transformation. You can be faster than disruptions thanks to smart data utilizing the power of data analytics and artificial intelligence.

We combine information from many different areas and sources:

This gives us a rapidly growing base upon which to improve the ways we address the mobility challenges of today and tomorrow. Generating value from this data cannot be achieved through established methods in the traffic realm. Therefore, tackling this data with techniques such as big data analytics and artificial intelligence is crucial to generating meaningful insights that enable your city to transform.
The ITS Digital Lab provides this expertise, alongside the relevant traffic know-how, to generate unique insights. We create innovative, data- and AI-driven applications and services to solve traffic related issues for smart cities.

In doing this, we help to enhance mobility, improve traffic flow, manage your fleets and increase transportation efficiency whilst also improving safety and reducing fuel consumption and environmental impact.

Data-and AI-driven applications

Data-and AI-driven applications and services for smart cities

We strictly focus on generating value for your business through our data- and AI-driven applications and services.

We work closely on your specific use cases and believe in the high value of a co-creation approach with you, our customer. 

We offer an increasing depth of added value in line with your businesses requirements:

Transparency to SEE

Creating transparency by preparing, enriching, merging and visualizing relevant data to support your processes efficiently and effectively, e.g. with intelligent and lightweight dashboards

UNDERSTAND problems and potentials

Helping you better understand crucial aspects of your mobility system and its assets – identifying problem areas as well as potential for improvements – from historical information using descriptive analytics and even looking into the future through predictive analytics, using machine learning and artificial intelligence to enable you to manage proactively rather than reactively

Support to ACT

Providing intelligent recommendations that guide you to the most effective action and support your operations, through prescriptive analytics and ultimately intelligently automating processes

How we create value

We create a Minimal Viable Product (MVP), delivering the core functionalities in a staged co-creation process with our customers. Over the whole process, we live by the philosophy "fail fast, learn fast", hence we conduct rapid prototyping with our customers to built quickly that provides unique value early on.

We start the innovation process by understanding the pain points and the underlying challenges as the crucial base upon which to develop. This is typically achieved in joint workshops where we enhance transparency about our customers’ visions and challenges to define a problem statement. 

Ideation is the first creational step towards a solution for our customer’s problem. It is based on the problem statement and aims to jointly develop a vision of the solution and the initial requirements. In close collaboration with the customer we prioritize the different ideas in a design thinking approach in order to arrive at one coherent vision of the solution.

Once we have developed the vision and requirements, we work towards a first concrete representation of the solution. This gives us the opportunity to specify the very core of its functionality, review if the solution is effective at addressing the agreed use cases and allows any required changes to be made at an early stage before entering the next phase of the rapid prototyping process. After the experience journey we then jointly decide whether we want to start the development towards an MVP.

During the rapid prototyping, our team and our customers collaborate closely to create a Minimal Viable Product (MVP) delivering the agreed core functionality. Over the whole process, we live by the philosophy "fail fast, learn fast", hence we conduct rapid prototyping with our customers to build quickly towards a MVP that is operational and brings value from an early stage. As part of this process, we regularly review the progress together with our customer and jointly decide, in short iterations, what the next steps are, taking into account the expected value add and feasibility.

The common goal is to generate a Minimal Viable Product (MVP) that provides unique value to our customer. Building on the MVP, we may jointly decide to further enhance the solution or service in alignment with your needs and to continuously integrate it into your operational environment as a service provided by Siemens.

MindSphere

MindSphere

The Siemens IoT Platform as a Service (PaaS)

To generate unique insights, and to develop and operate respective solutions we rely on Siemens' powerful IoT operating system, MindSphere. MindSphere is the Platform as a Service (PaaS) that enables us to use cutting edge technologies in all areas from connectivity, data collection and preparation all the way to data analytics, machine learning, and artificial intelligence in order to provide applications or services that empower your business in the age of the digital transformation. At the same time MindSphere ensures the highest cyber security standards that you already know and trust from Siemens ITS.

Furthermore, MindSphere is the platform that enables you to connect to organizations in other domains that are relevant for your city such as: building technology, power management and rail, or to other cities, in order to gain best-in-class or benchmark insights into mobility systems. You may not only want to use data from other domains, but generate even more value for you by sharing data, e.g. to enable other companies, including start-ups, to develop applications and services in a safe, professional and managed environment. It is all under your control with the latest IT security standards and authorization procedures, allowing you to be fully protected and only share what you intend to.

 

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MindSphere

ITS Digital Lab - Offering

ITS Digital Lab: The Mindsphere Application Center for Connected Mobility

The ITS Digital Lab is a team of Traffic professionals and experts in data analytics, artificial intelligence and IoT solutions.

This combination unites all necessary capabilities into one dynamic team. This know-how is further enhanced by the overall ITS organization (the #1 leading ITS solution provider), including VMZ in Berlin, providing expertise in traffic control and management, operations, and consulting, as well as the data analytics expertise from corporate research units and our sister unit “Digital Services” in the Rail business within Siemens Mobility.

What we offer

  • Traffic and city mobility domain know-how
  • Expertise in data analytics and artificial intelligence
  • Experience facilitating the co-creation process, e.g. by design thinking
  • Agile development and rapid prototyping team
  • Siemens MindSphere platform - secure and highly performing IoT Platform as a Service (Paas)

What we ask you to bring

  • Commitment to the co-creation process
  • Availability of data owned by you or an intention to create availability
  • Regular interactions during the development phase
  • Customer contacts with decion making capabilities
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Innovative solutions for you

Growing traffic volumes, increasing air pollution and rising costs are only three examples of challenges smart cities face. There is no single solution to tackle all of them, but innovative products and services contribute to make your city or municipality even more modern, more attractive and more environmentally friendly.

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References

ITS Digital Lab lead customers

Several co-creation projects with lead customers are successfully running or have been finalized. The ITS Digital Lab and our customers are looking forward to presenting our amazing results to you. More details will be made available in this section and under our reference page soon.   For now you can follow the link to our project in Lisbon where the ITS Digital lab developed the operator system with the major feature of predicting bike and station usage, using artificial intelligence, in order to support optimal availability of bikes for Lisbon’s inhabitants.

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Make your city even smarter and more attractive

Would you like to use the connectivity of traffic in order to develop new innovative products and services that create the mobility of the future for smart cities? For example, by reducing parking-related traffic, traffic noise and pollution emissions or creating an end-to-end mobility solution?    The ITS Digital Lab is looking forward to starting the co-creation process with you to develop a customized product or service, or adjust an existing solution to your specific needs.   Ask our experts to design a solution that is custom-tailored to your requirements. Learn more about your customized solution opportunities!