Digitalize value chains to cater for fast-changing but individual customer needs
Challenges for consumer-goods companies remain manifold – driven by global trends, such as population growth and urbanization, resource scarcity and rising internet penetration, which are upending traditional sales models.
Digitalization and IoT can unlock value along the complete value chain of consumer-goods companies:
Flexible operation (lot size 1): meeting fast-changing but individual customer needs with personalized goods
Connected products: building better customer engagement models and value-added, personalized services
Digital consumer: marketing brands in a social networked world and delivering through new (online) channels
Only competitive players leverage digitalization and IoT to offer personalized products and services. We accompany consumer-goods companies on their transformation journey – from automation to digitalization.
- Food & Beverage
- Beauty & Home Care