arfinity GmbH develops, markets, and sells augmented reality solutions for the consumer sector using trade fairs, exhibitions, and conferences to enter this highly dynamic and innovative growth market.
Approach of Siemens Technology Accelerator (STA)
Augmented Reality has applications in industry and in the consumer world. Together with the founding team, STA conducted workshops to identify attractive consumer applications offering an entry market for a technology originating in the industrial sector. Numerous customer and user interviews confirmed that trade fairs will be an attractive entry market. The founders together with STA then created a business and financial plan, marketing material, and an investor pitch. Ultimately Hololayer technology was licensed to arfinity with a view to seed an augmented reality ecosystem which connects the consumer and industrial markets, addressed by arfinity and Siemens respectively.
Sector: Consumer, augmented reality, extended reality, trade fairs
Timeline: License to arfinity in 2021
Project Highlight: The digitization push by the pandemic acted as a surprise catalyst to discuss augmented reality applications and how they can help both trade fair organizers and exhibitors to make a trade fair much more engaging and exciting, thereby sharpening arfinity’s offering. A joint project with the Zollhof Tech Incubator (Nuremberg) provided insights into how augmented reality can enhance visits to shopping malls and town centres.