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Desktop only

Desktop only

To use the writing tool please open Ingenuity on a desktop device

What are you writing about?

Need some help to get started? Read our writing tips.

What kind of article do you want to write?

Case study template

Use this template to write case studies and other long-form articles. Case studies present a challenge one of our customers faced and explains how we solved it. It consists of:

  • High-level summary
  • Background
  • Challenges
  • Findings
  • Reccomendations
  • Implementation

Use this template for: case studies, profile posts, future thinking, 'tools of the trade' or guest posts

List template

Show information in a concise, simple and structured way. Whether you’re writing "Top 10" articles or collecting content from across the web. Introduce your topic and let the readers explore it further themselves. This template consists of:

  • Introduction
  • List section

Use this template for: top 10, A-Z, checklists or similar list-based articles, curated lists of hyperlinks

Interview template

Present a personal conversation in a simple question-answer format. This template consists of:

  • Introduction
  • Questions
  • Answers

Use this template for: expert interviews, how-to guides.

Some writing tips

  • Choose a topic that truly fascinates you. Your enthusiasm will come through in your writing.

  • Write from your own point of view and use your own voice.

  • Challenge the status quo. In order to write about groundbreaking developments, you sometimes have to take a controversial stance.

  • Write in a clear, concise and comprehensible way. Write short sentences, use simple words and build a logical narrative.

  • Encourage discussion. Invite colleagues to contribute and readers to discuss your article.

  • Always check your grammar and make sure that your facts are correct before you hit “publish”.

Process Automation
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Each year, we are overwhelmed by our readers, your contributions and your dedication to joining us week in and week out as we delve into hot topics and industry challenges. We hope that you enjoy reading the Measuring Success blog as much as we enjoy writing it, and we hope that it has provided some resolution to your questions and challenges.

We wish you a warm and healthy Thanksgiving!

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