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To use the writing tool please open Ingenuity on a desktop device

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Need some help to get started? Read our writing tips.

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Case study template

Use this template to write case studies and other long-form articles. Case studies present a challenge one of our customers faced and explains how we solved it. It consists of:

  • High-level summary
  • Background
  • Challenges
  • Findings
  • Reccomendations
  • Implementation

Use this template for: case studies, profile posts, future thinking, 'tools of the trade' or guest posts

List template

Show information in a concise, simple and structured way. Whether you’re writing "Top 10" articles or collecting content from across the web. Introduce your topic and let the readers explore it further themselves. This template consists of:

  • Introduction
  • List section

Use this template for: top 10, A-Z, checklists or similar list-based articles, curated lists of hyperlinks

Interview template

Present a personal conversation in a simple question-answer format. This template consists of:

  • Introduction
  • Questions
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Use this template for: expert interviews, how-to guides.

Some writing tips

  • Choose a topic that truly fascinates you. Your enthusiasm will come through in your writing.

  • Write from your own point of view and use your own voice.

  • Challenge the status quo. In order to write about groundbreaking developments, you sometimes have to take a controversial stance.

  • Write in a clear, concise and comprehensible way. Write short sentences, use simple words and build a logical narrative.

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  • Always check your grammar and make sure that your facts are correct before you hit “publish”.

Internet of Things
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From shop floor to the server rooms and back to the offices: Johannes Waldhoer (Siemens, left) and Lars Hartmann (Aruba) discussing about integrated network architectures.

Siemens and Aruba, a Hewlett Packard Enterprise Company, have announced a strategic collaboration in the field of communication networks. I took the chance to talk with Lars Hartmann, sales director Germany of Aruba, on the goals and benefits of this alliance.

Lars, please tell me, what is this collaboration between Siemens and Aruba about?

Lars Hartmann: The market is ready for bringing Operational Technology (OT) and Information Technology (IT) together, and Siemens is a clearly leading technology provider in the OT segment. Aruba, on the other hand side, is one of the biggest networking companies in IT. So, with our cooperation, we are bringing our complementary portfolios, i.e. products and solutions which have been tested together, to our customers, allowing them to integrate their data centers and corporate networks with the things on the manufacturing line.

The cooperation between Siemens and Aruba is an important step to complement our industrial networks offering. Customers will benefit from futureproof, integrated communication networks ensuring availability and security.
Klaus Helmrich, Member of Management Board, Siemens

Why is this important?

Lars Hartmann: It is important, first of all, to make sure that the solution is running with the expected availability, since manufacturing cannot stop. A modern IoT architecture simply requires an integrated communication architecture. And it is important for our jointly channel partners as well. They can now implement complete solutions.

Siemens and Aruba are developing proven network blue prints.

And what is in for the customer?

Lars Hartmann: Our customers get now best-of-breed solutions from two market-leading companies which are tested and bringing together these two worlds of OT and IT. Users can be assured that what they get rock-solid designs and products, simply the best networking solution, the best bang for the buck!

Further read: 

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