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Desktop only

Desktop only

To use the writing tool please open Ingenuity on a desktop device

What are you writing about?

Need some help to get started? Read our writing tips.

What kind of article do you want to write?

Case study template

Use this template to write case studies and other long-form articles. Case studies present a challenge one of our customers faced and explains how we solved it. It consists of:

  • High-level summary
  • Background
  • Challenges
  • Findings
  • Reccomendations
  • Implementation

Use this template for: case studies, profile posts, future thinking, 'tools of the trade' or guest posts

List template

Show information in a concise, simple and structured way. Whether you’re writing "Top 10" articles or collecting content from across the web. Introduce your topic and let the readers explore it further themselves. This template consists of:

  • Introduction
  • List section

Use this template for: top 10, A-Z, checklists or similar list-based articles, curated lists of hyperlinks

Interview template

Present a personal conversation in a simple question-answer format. This template consists of:

  • Introduction
  • Questions
  • Answers

Use this template for: expert interviews, how-to guides.

Some writing tips

  • Choose a topic that truly fascinates you. Your enthusiasm will come through in your writing.

  • Write from your own point of view and use your own voice.

  • Challenge the status quo. In order to write about groundbreaking developments, you sometimes have to take a controversial stance.

  • Write in a clear, concise and comprehensible way. Write short sentences, use simple words and build a logical narrative.

  • Encourage discussion. Invite colleagues to contribute and readers to discuss your article.

  • Always check your grammar and make sure that your facts are correct before you hit “publish”.

The most Ingenious

    • 15 November 2018
      Bright analysis, thanks a lot! I would go a step further... Digitalization should not only solve problems but enable new business models, meaning it should create a competitive edge - if possible! This requires a new approach for value creation: Instead of an upstream analysis and subsequent implementation, business innovation here starts with a prototype (probe), which is then tested in the market for acceptance (sense) and finally implemented (respond).
    • 13 November 2018
      Thanks for sharing your great insights! I would like to stress that a receptive culture, the ability to change mindsets, behaviors, and ways to think about the opportunity digital technologies afford, are key to the success of any digital project. Can't stress that enough. Thanks for bringing that up!
    • What do you think?
    • 8 November 2018
      Great blog Andrew. One puzzle is how best to encourage customers to change behaviour in ways that benefit them and all of us. Whilst customers with little money are very aware of price, there is evidence that a surprisingly big majority of energy customers are very 'price insensitive'. When asked, most people don't know how much their energy bills are and their view of whether prices are rising / falling / too high is based on headlines they see in the media rather than what they actually pay. We know energy customers can save hundreds of pounds a year by switching to the best deals but still most do not. Simple time of day price signals may have little impact on customer behaviour. Somehow we need to make changing patterns of use more interesting or fun for customers or automate the changes or bundle them with other services. The 'fourth D' of the energy transition is democratisation. Customers will choose to do or not do things that have implications for our energy systems. We have to find ways to give them good choices.
    • What do you think?

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