Transformena 2021

TRANSFORMENA 2021

Technology to create a better tomorrow

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TRANSFORMENA, a Siemens event in partnership with EXPO 2020 Dubai, is your window to transformational talks on how technology is creating a better tomorrow.

Over two days, we explored how technology is shaping the vision of the Middle East, from government strategy to the sustainable challenges of the next generation. We discovered how digitalization is transforming our world, from manufacturing processes to smart infrastructure and grid edge technologies that are decarbonizing our cities and shaping our society. 

 

Thanks to you, meaningful conversations were started to demonstrate how technology is creating a better tomorrow for the Middle East and the world.   

In case you missed it; watch the recordings of #TRANSFORMENA!

Transform Society

Transformena 2021: Technology with purpose

Technology with Purpose for the Middle East

  • H.E. Reem Ebrahim Al Hashimy, UAE Minister of State for International Cooperation & Director General, Expo 2020 Dubai
  • Dr. Roland Busch, President and CEO, Siemens AG
  • H.E. Dr. Rania A. Al-Mashat, Minister of International Cooperation, Egypt
  • Deemah Al Yahya, Acting Secretary General, Digital Cooperation Organization
  • Mohammed Sergie, Head of Communications, Siemens Middle East (Moderator)
Watch the recording
Transformena 2021: Dubai's District 2020

Fireside Chat: Dubai's District 2020: the Most Connected World Fair's Legacy

  • Nadimeh Mehra, Vice President, District 2020, Expo 2020 Dubai
  • Helmut von Struve, CEO, Siemens Middle East (Moderator)
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Transformena 2021: Moving the Dial on Future Cities

Moving the Dial on Future Cities: Sustainable, Resilient, Happy

  • Damien Trinder, Acting Chief Environment Officer, NEOM
  • Mohammad Bin Sulaiman, CEO, Moro Hub
  • Dina Storey, Head of Sustainability Operations, EXPO 2020 Dubai
  • Chris Wan, Head Design Management, Masdar
  • Matthias Rebellius, Member of the Managing Board & CEO Smart Infrastructure, Siemens
  • Helmut von Struve, CEO, Siemens Middle East (Moderator)
Watch the recording
Transformena 2021: Pharma Task Force

Fireside Chat: Pharma Task Force – Ramping Up Amid Lockdowns

  • Rebecca Vangenechten, Head Vertical Pharma Segment, Siemens
  • Eckard Eberle, CEO Process Automation, Siemens (Moderator)
Watch the recording

Transform Business

Transformena 2021: Fireside Chat: Earth Day

Fireside Chat: Earth Day: the Future of the Earth Is Up to Us

  • John Bull, Director, 'Terra' The Sustainability Pavilion, Expo 2020 Dubai
  • Emily Feavel, Program Manager for Siemens' Premier Partnership with Expo 2020 Dubai (Moderator)
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Transformena 2021: Industry 4.0

Industry 4.0: Faster, Smarter, Greener

  • Kaunain Shahidi, Senior Purchasing Manager, Almarai
  • Ibrahim Al Najjar, Director, Information Technology, DP World UAE Region
  • Dr. Mohamed Sorour, CEO Deutschland Technology
  • Mohammed Khalifa, Head of Digital Industries, Siemens Middle East (Moderator)
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Transformena 2021: Solar Power and the Future of Infrastructure

Fireside Chat Solar Power and the Future of Infrastructure

  • Nour Mousa, Founder,CEO & Executive Board Member, Desert Technologies
  • Franco Atassi, CEO of Smart Infrastructure, Siemens Middle East (Moderator)
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Transformena 2021: A Reality Check on Renewables

A Reality Check on Renewables: the Grid Edge Revolution

  • Karim El Jisr, Chief Sustainability Officer, Diamond Developers
  • Karim Mousa, Regional Business Development Manager - Future Grids & Renewables, Siemens
  • Franco Atassi, CEO, of Smart Infrastructure, Siemens Middle East (Moderator)
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Transformena 2021: Digital Workforce in Society 5.0

Fireside Chat: Digital Workforce in Society 5.0

  • Jiawa Lu, Cambridge MBA
  • Kshitij Ghumaria, Cambridge MBA
  • Alokchandra Somisetty, Cambridge MBA
  • Aymeric Sarrazin, CEO, Siemens Advanta (Moderator)
Watch the recording
Transformena 2021: Society 5.0

Society 5.0 – The Big Social Transformation 

  • Neetan Chopra, CTO, Dubai Holding
  • Abdullah Albalushi, Board Advisor, The Zubair Corporation LLC
  • Khaled Al Blooshi, Vice President, Digital Projects & Innovation, ADNOC
  • Ahmad Aalem, Head of Strategy, The Red Sea Development Company
  • Dr. Oliver Elbracht, Managing Director, Advanta, Siemens Middle East (Moderator)
Watch the recording

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Level-up with Siemens

TRANSFORMENA Student Event

Your window to true potential

This is learning on the cutting edge of future technologies, a transformational journey for hungry minds. A series of inspiring lectures, giving you exposure to smart grids, electrical design, industrial automation and a taste of sales and tendering. COMING SOON!