Transforming Data Centers in the Middle East: Sustainable, Efficient, Reliable 

Webinar Series / June & July 2021 
Data Center Webinar Series

The Middle East is at the heart of the data center race.

Yet, building data centers in the desert comes with its own set of challenges. Together, we can ensure that the data centers in Middle Eastern cities are truly sustainable, reliable, and energy efficient. In today’s data centers, the stakes are high: Maximum uptime. Highest efficiency. Full scalability. It is you who is responsible for delivering it all, and in the most secure environment. We’ve pooled our vast expertise and experience across several disciplines, and the result is a comprehensive portfolio of integrated solutions and services. You need to reach the highest performance – we can help you get there!

Webinar 1: Totally Integrated Power for data centers – Protect your critical data with reliable power supply

Date: 28.06.2021

Time: 01:30pm – 02:30pm (GST) 


- Heiko Sommer, Senior Development Manager, Data Center Business, Distribution Systems, Siemens AG  

- Uwe Stegemann, Business Developer for Medium Voltage and Systems, Vertical Markets, Siemens AG


For the vast majority of businesses, data centers are critical facilities that face many different challenges. Complex server rooms need secure power supply for cooling units and air conditioning running 24/7. Protecting critical data, ensuring uptime, and availability of service are of equal importance. The Totally Integrated Power portfolio covers the complete load flow including all elements of electricity supply and certified solutions for the safety of the operator and equipment, as well as cyber security at the highest level. In addition, an easy connection to automation in buildings enables integration into the building’s IT system of a data center. 




Webinar 2: Resilient power infrastructure through monitoring and microgrids - Paving the way towards green data centers.

Date: 30.06.2021

Time: 01:30pm – 02:30pm (GST) 

Speaker: Punit Sharma, Sales Manager, Digital Grid, Siemens Middle East


Data centers’ consistent availability is key to multiple business processes. However, data centers also rely on high quality electrical power supply to deliver services to customers. That’s why it is important to implement the right strategies for asset protection & control applications to mitigate the effects of any faults. Power supply monitoring enables predictive maintenance before the occurrence of an equipment’s critical failure. Driven by strong sustainability goals, the data center industry is at the forefront of exploring cleaner technologies to turn operations green. Proven micro-grid controller from Siemens runs at the heart of the hybrid micro-grid to enable independence from grid development. 




Webinar 3: Harnessing the power of AI for reliable & efficient data centers

Date: 07.07.2021

Time: 02:00pm – 03:00pm (GST) 


-Jamal Badran, Business Development Manager-Data Center, Siemens Middle East

-Giuseppe Leto, Product Portfolio Manager, Siemens AG 

Through artificial intelligence and predictive machine learning technologies, White Space Cooling Optimization (WSCO) eliminates the manual effort involved in cooling management and hot spot mitigation. Through this innovative technology, WSCO autonomously identifies and addresses cooling needs in real time, allowing you to identify and prioritize maintenance needs, increase capacity, and capture further energy savings from the most efficient environments.




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