Siemens Factory Automation Asia Pacific Sales Conference 2022


Experience the magic of face-to-face connection in Singapore from 1-4 August 2022.

Dear colleagues, 


We look forward to welcoming you back to Singapore for the Siemens Factory Automation Asia Pacific Sales Conference on 1-4 August 2022. 


In the past few months, a lot has changed. Our deep appreciation extends out to all of you for your commitment to engage despite recent international crises and uncertainties. The spirit of "One Team One Spirit" is truly evident in Asia Pacific. 


We are excited to bring the community together once again through the conference in person. As part of our efforts to make this conference a memorable one, we have organized a series of events that emphasize diversity, togetherness, and business efficiency.


Thank you and see you soon!


Sascha Maennl

Senior Director Factory Automation Sales Asia-Pacific

Connect our Future Together



01 August 2022 - Monday


Anytime    Arrival and Check-in at Shangri-la Singapore


A City in Nature

Welcome to Singapore – a city in nature, a regional connection hub, constantly innovating for the future. Singapore’s uniqueness as a theme brings a calming and hospitable setting on arrival. Encouraging in-person reconnections of friends and colleagues after 3 years of meeting virtually.


18:00 hrs     Welcome BBQ Dinner at Shangri-la Dutch Pavillon


A heritage building dating from the 1920s, it was part of Singapore’s first Dutch school. Including both an indoor and outdoor terrace, it integrates heritage, a colonial era designed indoors, and the closeness to nature all in one venue.

Fitted with glass windows and doors all around, it is filled with natural light in the day. In the evening, it is the perfect venue for al fresco cocktail receptions and dinners. Tall cocktail tables with rustic nature decorations will be used as

center pieces to bring out the calm and city in nature represented of Singapore.                 


Redefine our FUTURE


02 August 2022, Tuesday


between 06:00 AM - 07:45 AM    Breakfast at The Line Shangri-la


08:00 - 08:15 hrs        The bus shuttle leaves for AMTC


Assembly Point:  in front of Shangri-la Jurong Function Room Lobby


09:00 hrs        Advance Manufacturing Transformation Centre (AMTC) Tour 


Advance Manufacturing Transformation Center (AMTC)


AMTC is the first of its kind competence center outside of Germany. Providing guidance, support and training to manufacturing facilities in ASEAN, showcasing state of the art Siemens Digital Enterprise solutions.


10:45 hrs     FA APAC Regional Sales Meeting 2022   (Part 1) 

  • Welcome to FA APAC Regional Sales Meeting 2022 by Mr. Sascha Maennl
  • Welcome to ASEAN by Ms. Isabel Chong - Head, DI ASEAN
  • Factory Automation Sales Strategy by Mr. Stefan Gierse and Mr. Rene Gruben

12:15 hrs     Lunch Break / Group Photo


13:15 hrs     FA APAC Regional Sales Meeting 2022   (Part 2) 


  • FA Portfolio Strategy - Shape the Future of Automation by Mr. Marcus Bliesze
  • Growth with Verticals in APAC Region by Mr. Ralf Stefes
  • APAC Market: A Continued Growth Story
  • Open Discussion

16:00 hrs     Transit back to Shangri-la Hotel | Due to heavy traffic our bus shuttle must leave no later than 16:10 PM 


18:00 hrs     Dinner and Recognition Night


Assembly Point:  in front of Shangri-la Jurong Function Room Lobby

Attire: Casual chic with an Asian infusion


The inaugural Siemens Factory Automation Asia Pacific Recognition Night 2022


In this award, emerging leaders from across the region will be recognized for their outstanding achievements. It is dedicated to the regional leaders who form an integral part of Siemens' vision. We will be hosting a black-tie theme recognition evening at MONTI


At MONTI, you'll find a brilliant slice of Italy. As an iconic dining powerhouse 4 years after opening, MONTI continues to reign as a gleaming gem within Singapore's Italian restaurant scene.


Culinary masters create MONTI's menus, which bring forth the soul of authentic Italian cuisine and elevate it to all-new heights with only premium ingredients sourced with as much care as her décor - including olive oils created specifically for the restaurant. With a devotion to quality that achieves knockout hero dishes, MONTI embrace the charms of tradition by handcrafting their pastas. Simple and easy to love, MONTI's menus include a wide selection of appetisers and entrees that embrace the charm of Italy.


It is with great pleasure that we recognize you as part of our Siemens growing team,  at this special event.


Strengthen our TOGETHER-ness


03 August 2022, Wednesday


between 06:00 AM - 08:25 AM    Breakfast at The Line Shangri-la


08:30 hrs        Factory Automation's Way Forward


  • Factory Automation's Way Forward by Mr. Rainer Brehm
  • FA S APAC by Mr. Sascha Maennl
  • LCB Australia Presentation by Mr. Justin Farrell
  • LCB India Presentation by Mr. Gautam Rawal
  • Evolution of Marketing in the Era of DI Challenger Sales by Mr. Marcus Bliesze
  • LCB Japan Presentation by Mr. Stefan Klaeber
  • LCB Korea Presentation by Mr. SungKon Ha 
  • LCB SG - ASEAN Presentation by Mr. Jorey Guzman

13:00 hrs     Lunch


13:45 hrs     Team Briefing. The bus shuttle leaves for Teambuilding

Assembly Point:  in front of Shangri-la Jurong Function Room Lobby

Attire: Sports 


14:00 hrs     The Great Amazing Race Teambuilding  at Singapore's Botanic Garden


The division and merger of groups is a fantastic feature! 


As groups must integrate with each other as they absorb new people. After each round, teams that miss the cut, are voted onto another team.  Yet the team member are placed into the existing teams, keeping all involved with new teams emerging. Incorporate a special finale where all teams come together for the final major challenge. 


This teambuilding exercise is a powerful way of bringing people together as teams dissolve and merge. No one is left out. There is a wide mix of challenges to do, some require a good deal of imagination while others will require plenty of team determination and communication. There will be a good mix of challenges some being less physical allowing those with different talents to shine through.


Let the games begin!


16:30 hrs     Transit back to Shangri-la Hotel 


18:00 hrs     Open Discussion & Wrap up


19:00 hrs     The bus shuttle leaves for Networking Dinner


Assembly Point:  in front of Shangri-la Jurong Function Room Lobby

Attire: Casual Comfy





JUMBO Seafood is where it all began. Our most prominent brand had humble beginnings in 1987, operating from a single outlet (now our flagship restaurant) in East Coast Seafood Centre. The restaurant soon gained a loyal following, garnering a reputation for serving only the freshest seafood cooked to perfection, with iconic dishes such as the Singapore Chilli Crab and Black Pepper Crab capturing the hearts of local and overseas gastronomes. As its reputation grew, so did the number of outlets.


Today, JUMBO Seafood comprises multiple restaurants in Singapore and The People’s Republic of China, with franchises all over Asia.


In addition to serving its JUMBO Award-winning Chilli Crab, JUMBO Signature Black Pepper Crab, Golden Salted Egg Prawns and Crispy Fried Baby Squid, the chain of restaurants offer other innovative and distinctive menu items, including special seasonal dishes.


JUMBO Seafood has garnered many prestigious culinary and service accolades over the years. These include Singapore Tatler’s Best of Singapore 2018, Excellent Service Award 2017, TripAdvisor Certificate of Excellence 2017 and the Ctrip Food Award 2016 [Singapore Choice: JUMBO Seafood (Dempsey Hill)], just to name a few.


Underpinning its success is a simple philosophy. JUMBO Seafood thrives on doing what it does best - bringing diners the best seafood cuisine Singapore has to offer.


Celebrate #OneTeamOneSpirit


04 August 2022, Thursday


between 06:00 AM - 08:45 AM    Breakfast at The Line Shangri-la

No shuttle service provided for group arranged Regional meetings or Break-out sessions


09:00 hrs     Group arranged Regional Meetings / Break out Sessions


12:00 hrs     Self/Group-arranged Lunch 


13:00 hrs     Group arranged Regional Meetings / Break out Sessions


17:00 hrs     End of Meetings


18:15 hrs     Farewell Dinner  


18:15 hrs     The bus shuttle leaves for Farewell Dinner

Assembly Point:  in front of Shangri-la Jurong Function Room Lobby

Attire:  Dress to party


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Contact us

Shimizu, Aksara (DI FA S APAC)