Digitalization for Small and Medium-sized Businesses

in conjunction with Industrial Transformation Asia-Pacific (ITAP) 2018. October 18th Singapore Expo, MAX Atria, Level 2
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About the Event

Digital Transformation for Small and Medium-sized Businesses

Where Can Digital Transformation Take You?


Today’s small and medium manufacturers face greater challenges than ever: tight deadlines, cost pressures and increasing product complexity make it harder than ever to successfully compete.  Increasingly, digital technology plays a crucial role in success or failure – you can either ride the digital wave or be swept aside.


How do you determine which solutions can help your business?  What is the impact of the digital transformation on your products and processes?  And what is the cost of doing nothing?


Join us at the "Digitalization for Small and Medium-sized Businesses" conference and learn about the challenges and opportunities that come with digital transformation.  Explore next generation product design and development tools and technologies, and learn how some early adopters are gaining a competitive edge through digitalization.



This event is sponsored by Solid Edge from Siemens PLM Software

Successful manufacturers are using Siemens PLM Software solutions for innovation and growth.  In today’s digitalized world, companies face disruption from existing companies as well as new market entrants.  Solid Edge from Siemens is a portfolio of affordable, easy-to use software tools that addresses all aspects of the product development process.  Small and medium businesses can turn to Solid Edge to support their digital transformation, with an integrated platform of capabilities for cloud, mobility, social collaboration, 3D printing, and best-in-class mechanical design and electrical design.  Learn more at



MAX Atria, Level 2,
Garnet 214 – 215

1 Expo Drive
Singapore 486150


This product launch is part of the Siemens Digital Enterprise User Conference 2018.



Registration (Badge Collection & Welcome Coffee):

09:30hrs onwards

  • Badge Collection will be at MAX Atria Gallery, Level 1
  • Welcome Coffee will be available at the Siemens Booth (M14 & Q18) at Hall 1 & 2



Start and End Time:

10:00hrs – 17:00hrs



Who Should Attend?


Senior Managers to Engineers.


Discrete and Hybrid industries.



Conference Fee:

These exclusive conference passes are FREE for all registered Siemens guests.


Please note that due to our limited seating capacity, we would therefore encourage all interested participants to sign up in advance to save yourselves a seat for the various conference slots.


Confirmation will be on a first-come, first-served basis.


Click here to register.


*Entrance to the Siemens Digital Enterprise User Conference will be at the discretion of the Company.  Siemens reserves the right to amend its terms and conditions at any time without prior notice.



Official Hotel:

For ease of transportation, all Siemens overseas delegates are kindly requested to stay at:


Goodwood Park Hotel
22 Scotts Road
Singapore 228221


Special room rates apply:

SGD 255++ / night for Deluxe Mayfair Room


To book your accommodation, please download the Booking Form here and email your completed form to:

10:00am             Welcome
                             by Alex Teo, Country Manager, Siemens Pte. Ltd.

10:15am             Keynote 1
                             Digital Transformation in Product Design and Development: 
The opportunity for small and medium manufacturers
                             by John Fox, Vice-President Marketing, Siemens USA

10:45am             Keynote 2
                             Greenpower Program:  Advancing education in the subjects of engineering and technology for young people
                             by Er. Chia Soo Ping, Course Manager, Singapore Polytechnic

11:15am             Bringing Next Generation Product Development to Today's Engineers
                             - Generative Design with 3Dscan and 3DPrint
                             - Integrated Electrical Wire, Harness, PCB
                             - Front-loading Structural and CFD Analysis

                             by Sean Seneviratne, Regional Technical Manager, Siemens Pte. Ltd.
                             & Anburajan Natesan, Senior Application Engineer, TAE (S) Pte. Ltd.

12:00pm             Customer Success Story
                             Rurok Halcon – Generatively Designed Performance Mountain Bike
                             by PJ Tolentino, Chief Technology Officer, Rurok Industries

12:20pm             Speed Design Competition 
                             First-hand experience to transform your designs into great products – profitably!

01:00pm             Lunch


02:00pm             Deep Dive #1:  CAM Pro Feature-based Machining – Bring your ideas to life, in full color
                             Build world class products accurately and efficiently

                             This session focus on how solid edge manufacturing solution helps efficiently program your CNC machine tools,
                             from simple NC programming to high-speed and multi-axis machining to improve customization and setup time.

                             by Sriraghavan Duraisamy, Business Development Director, Siemens India

02:30pm             Deep Dive #2:  Wiring and Harness Design – ECAD/MCAD Integration
                             Model your design in 3D – Engineer the electrical details

                             Overcome electrical design challenges early in the design cycle to meet market demands and maintain the level of quality customers expect.
                             This session focus on a digital product model whose characteristics can be understood and optimized early in the design cycle can make all the difference;
                             how best to integrate the mechanical, electrical and electronic aspects of their design, reducing effort and minimizing the risk of costly errors.
                             A smart electrical design environment, which can validate and provide automation as you proceed.

                             by Kevin Moran, Senior Application Engineer, Siemens Great Britain

03:00pm             Deep Dive #3:  Modular Plant Design – P&ID and Piping Design
                             Ensuring that your products are designed right – the first time, and every time

                             This session focus on P&ID and piping solutions for modular plant design include support for P&ID creation, linked 3D piping and Isogen® output;
                             how the Solid Edge modular plant design solution and equipment layout allow for fast, easy planning of complex piping systems and plant designs.

                             by Sean Seneviratne, Regional Technical Manager, Siemens Pte. Ltd.



02:00pm             Deep Dive #4:  Simulation – FloEFD for Solid Edge – Complex design validation just got easier
                             Embedded CFD simulation for fluid flow and heat transfer analysis

                             The session focus on the only powerful computational fluid dynamic (CFD) analysis tool that enable to frontload CFD
                             by moving simulation early into the design process where it can help design engineers examine trends and eliminate less desirable design options;
                             more cost effective and enhance productivity by x2 to x40.

                             by Wong Voon Hon, Ph.D., Senior Application Engineer, Siemens Pte. Ltd.

02:30pm             Deep Dive #5:  Managing CAD Data & Collaboration – Take control of your data, including your requirements
                             Meet compliance standards through complete traceability

                             This session focus on managing and sharing product data, assing 3D models and 2D drawings to a single source of data for access by the teams;
                             that enable to improve the quality of the product develpoment process.

                             by Anshuman Prakash, Sr. Application Engineer, Siemens India

03:00pm             Deep Dive #6:  Supercharging your Documentation Process – Clear communication. Clearly better.
                             Easily create attractive illustrations and interactive technical documents

                             The ability to clearly communicate the correct manufacturing, installation and maintenance procedures for designs is essential
                             to the performance of products and the success of your business.  This session focus on creating and publishing
                             detailed illustrations of the product designs, and product interactive digital documents; speeding the engineering change process
                             and ensuring that published documents reflect the current design.

                             by Anshuman Prakash

03:30pm             Closing and Lucky Draw

04:00pm             Networking Session

Contact Us

For inquiries, email your country's Siemens Marketing Support

Singapore Expo Hall 1 & 2 Siemens Booth: M14 & Q18, Oct 16 - Oct 18, 2018

Siemens Digital Enterprise User Conference & Exhibition 2018

Click here for an overview on the event

Find out more