A real performance package

Thai Beverage’s distilleries group has equipped one of its distilleries with a state-of-the-art SIMATIC WinCC V7 SCADA system that helps significantly boost productivity.

Would you like to know more about our SIMATIC WinCC V7 SCADA solutions?

Contact our experts

The project

On the path to digitalization

The project to upgrade the distillery at Thai Beverage’s SangSom plant in Nakhon Pathom Province aligns with the company’s vision to digitalize all manufacturing facilities by 2030. The goal of this initiative is to secure and expand transparency, efficiency, and sustainability in all of the company’s operations.

Thai Beverage wanted to maximize overall equipment efficiency through a state-of-the-art SCADA solution.

Thai Beverage, better known as ThaiBev, is Thailand’s largest beverage company, with distilleries, breweries, and soft drink factories in Thailand, Vietnam, Myanmar, the UK, and China. The company was founded on October 29, 2003, with the consolidation of 58 beer and spirits businesses. One of the brands in ThaiBev’s portfolio is the Sangsom brand of spirits, which, along with other liquor brands, has been produced since 1977 in the Sangsom plant in Nakhon Pathom Province and enjoys great popularity both in Thailand and abroad. It was for this prestigious product that ThaiBev decided to upgrade the existing systems on the shopfloor with a new SCADA solution to acquire and process all relevant production data. Based on these data, the system can contribute to improved operations by calculating and monitoring key performance indicators such as overall equipment efficiency.

When all systems are integrated, information can be transferred to the management information system to support factory management.
Khun Nowpwarin Duangdee, Assistant Manager, Sangsom Co. Ltd.
The solution

Achieving efficiency through transparency

To integrate all systems and data, ThaiBev opted for a state-of-the-art SCADA solution with SIMATIC WinCC V7.4. The new SCADA system can link seamlessly to the PLCs on the shopfloor and provides versatile add-ons and functions for data analysis and archiving.

SIMATIC WinCC with Performance Monitor and Process Historian monitors, integrates, and analyzes all production data.

Before the upgrade, factory management had to rely on a semiautomatic system for monitoring important parameters such as production performance, equipment availability, and product quality. Collecting the data often involved manual procedures, which were time-consuming and also prone to errors. In order to improve production and performance transparency, the new SCADA system had to provide easy access to automatically collected information, so seamless integration with the automation level was key. The staff at Sangsom’s facility had already worked with Siemens before and knew the automation systems and products, says Khun Nowpwarin Duangdee, assistant manager at Sangsom Co. Ltd.: “We had already implemented SIMATIC PLCs and a SIMATIC WinCC SCADA system in the mixing line for white spirits, plus we use a lot of equipment from European machine builders that also use SIMATIC PLCs.”

Integrated solution based on proven, industry-grade systems and products.

Based on this positive experience, ThaiBev opted for a SIMATIC WinCC SCADA solution for the distillery as well, to ensure a smooth upgrade, seamless data integration, and, last but not least, minimum impact on operation. The SIMATIC WinCC V7.4 SCADA system now collects the data from the various PLCs in the production line, including several new SIMATIC S7-1500 PLCs. For data processing and analysis, ThaiBev has installed the WinCC V7 option WinCC / Performance Monitor. The company can now also access historical data from a long-term process data archive using SIMATIC Process Historian. The system hardware relies on SIMATIC Industrial PCs that operate reliably in an industrial environment 24/7.

The benefits

Transparency and efficiency pay off

The new system has immediately paid off by providing detailed insights into equipment and production performance. WinCC allows current production performance to be compared to the specified output of the machines and helps detect bottlenecks and performance issues. All this helps ThaiBev take corrective actions and, ultimately, improve overall plant productivity

Information transparency helps reduce downtime and improve production performance and quality.

With SIMATIC WinCC V7, ThaiBev can now rely on current production data for calculating key performance indicators without the need for manual procedures. This not only saves time but provides a more robust database for decision making. By analyzing overall equipment effectiveness from a central system, production staff and management can identify why machines or lines are not producing as expected. The system can also be expanded to support the central monitoring of multiple plants, which will help ThaiBev on the path to digitalization. “And finally, another benefit of working with Siemens is the excellent level of support,” says Khun Nowpwarin Duangdee. “The technical experts from Siemens not only helped us troubleshoot various issues in our production line but also provided valuable insights that we can use to expand our business in the future.”


The SCADA system for all applications

With SIMATIC WinCC V7, ThaiBev not only benefits from fast and reliable access to production data; the system is also easily scalable to accommodate the needs of different plants and applications.


  • Efficient engineering combined with powerful archiving and maximum data security
  • Support for international standards as well as native script and programming interfaces
  • Anytime, anywhere access to information through web and mobile clients
  • Open SCADA system offering comprehensive functionality for all industries and applications
  • Add-ons and options for expanded functionality
SIMATIC WinCC V7 Website