Siemens electric motorbike, the eChopper, at Goodwood Festival of Speed

Goodwood Festival of Speed 2019

We were delighted to be a Technology Partner for the Festival of Speed 4-7 July 2019 
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#TimeToCare - Creating environments that care

Clean, green & digital technology

Unprecedented technology transitions are driving change, not just in motorsport, but transportation, grids, energy systems, buildings, infrastructure and industry. More of us are living in cities and we can’t escape the ever-rising pressure on the environment, forcing all of us to act now. With our work in transportation, grids, energy systems, buildings, infrastructure and industry, Siemens is helping to ease that pressure. As a Technology Partner at Goodwood Festival of Speed 2019, we showcased examples of ingenuity – ingenuity that will help power the future of transport, infrastructure and industry, to help us become cleaner, greener and electric.
This year we championed ingenious technology to charge electric vehicles in the most sustainable way. That supports the way we want to live - happily, sustainably and in harmony. For this, I am always inspired by the positive impact Siemens’ solutions can have on the world!
Juergen Maier, CEO Siemens plc 

See our highlights #FOS 2019

Hydrogen Fuel Cell @ First Glance Paddock

Take a virtual tour of Siemens in the Future Lab and the Hydrogen Fuel Cell.

Hydrogen Fuel Cell highlights

EV Technology with Siemens @ Future Lab

Siemens Museum @ Future Lab

Future Lab

eChopper Hillclimb

Siemens eChopper takes on the hillclimb

Event information

Our Technology Showcase 2019

The 'Clean' Hydrogen Fuel Cell

Anyone who has been to a festival or large outdoor event will be familiar with large, often diesel, generators that provide power. This year, Siemens showcased a cleaner and greener alternative – the hydrogen fuel cell. This will power electric vehicle (EV) charging points in the First Glance Paddock but could be used to power the festival of the future!


Hydrogen (H2) is a non-toxic, clear gas that is the most abundant element in the universe – when used as a fuel, its only by-product is water. It does not create fumes or carbon dioxide which pollute the atmosphere. ‘Green’ hydrogen, such as the hydrogen in our fuel cell, is made from water in an electrolyser, powered by 100% renewable energy (from a wind farm or solar panels for example).  Fuel cells, like ours at Goodwood, combine hydrogen with oxygen from the air.  This chemical reaction releases electrical energy which then powers the cars.


We’re transitioning to Electric Vehicles faster than originally predicted and we need to considerably increase our renewable energy generation capacity if we are going to power our increasing number of EVs and reduce carbon emissions.


Our fuel cell produced 150kW of electricity to provide fast charging for the EV cars in the First Glance Paddock. This amount of electricity would usually be allocated to 75 households. Current distribution networks aren’t designed to support the mass electrification of personal transport and 40% of UK households do not have access to private parking. The Siemens GeoPura solution can support a network of fast public charging points in our cities that are emissions-free and without limits.


Future applications of this technology could be a substitute for natural gas by feeding hydrogen into existing pipelines, as fuel for fuel-cell vehicles or power plants, or as feedstock for the hydrogen processing industry. This not only opens the possibility to connect energy generation with the industry and mobility sectors but gives us the ability to deliver scalable and carbon-free energy.


If you didn't manage to see the fuel cell in action at the First Glance Paddock and want to discover how hydrogen can be used to improve the environment and air-quality around us read about our hydrogen solutions or discover more about our hydrogen partner, Geopura.

Our business idea is to offer a clean, flexible EV charging service to the car park owner that grows with demand from their customers.  We will use hydrogen and containerised fuel cells to make electricity at the car park site.  We are not selling hydrogen, we are de-risking the roll out of EVs.
Matthew Knight, Siemens
Blog: Why are Siemens and Geopura bringing a hydrogen fuel cell to Goodwood?

Read Matthew Knight's blog post

As well as EV chargers, I’m really excited that we’ll be showcasing a host of advanced environmentally sustainable technologies that could change the landscape of festivals like this in the future.
Bernard Magee, Siemens
Blog: Electrifying Goodwood for the Future...

Read Bernard Magee's blog post

Go Green with EV Technology

Energise your journey into a new era!


Our goal is to push electromobility further and make sure it becomes part of a smart and sustainable lifestyle to improve the environment for everyone. 


From e-car charging to e-bus and fleet charging options, Siemens is driving cleaner, greener transport by using new and existing infrastructure.


This year, we showcased a few examples of electronic transport and how our infrastructure is helping to power them, helping all of us get on the road to reducing pollution and becoming sustainable!


The BULL-e


Our 1979 vintage Volkswagen Bull-E has a converted electric drive e-drive making it efficient and sustainable – perfect for clean, happy campers! 


The eChopper


The eChopper – the first custom electric American Chopper drove round the infamous Hillclimb. Being an electric motorcycle, you may have missed it without hearing the roar of an engine, but Siemens technology brought environmental sustainability and technology together to the iconic brand.

Siemens Museum @ Future Lab

Car brands are entering a new era of motoring at unprecedented speed. We showed you how, with the seamless interplay of additive manufacturing (3D printing), flexible production concepts, the digital twin of an eCar, and innovative solutions for a transparent battery development, Siemens enables car manufacturers to increase flexibility and efficiency and reduce time to market.

Heard of additive manufacturing? Not really sure what it is?

It is quickly becoming the norm by opening up huge opportunities to revolutionise the manufacturing and repair of components. Read about 3D printed parts made in our own Additive Manufacturing factory in Worcester.


Exhibit pieces focused on Siemens' work with various OEM and partners to provide the latest and classic vehicles with advanced parts thanks to Additive Manufacturing processes. For example:


Battery Production and EV

We delved deeper into manufacturing process of electric vehicles by seeing battery production in action! Visitors could get up close to an EV charger and charge a mini electric car – this is how we will be charging our cars in the future!


Hyperbat Limited is a Williams Advanced Engineering and Unipart Manufacturing Group joint venture to create the UK's largest independent vehicle battery manufacturer. Launched in September 2018 the company's factory is in Coventry, creating around 90 new, high-value, high-tech jobs. Hyperbat's first customer is Aston Martin for the company's Rapide E vehicle ( which was on show within First Glance Paddock and charged by Siemens!)


Guests were able to create a digital twin of themselves with our digital twin mirror! 

Digital twins are increasingly being used across a range of industries, including automotive. From performance testing to design and production, digital twins are helping to transform manufacturing.

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Articles and blogs

Why are GeoPura and Siemens bringing a hydrogen fuel cell to Goodwood?

The Goodwood Festival of Speed is ‘the world’s greatest festival of motor sport.’  For 2019, Siemens is a Technology Partner, showcasing a host of ingenious technology to help make the world a cleaner, greener, and digital place.

How your life will change when the future car hits the road

The transformational impact the future car will have on our lives is realized by the 3 fundamental pillars below working in conjunction: affordability, experience and adaptability. With hands and minds free from the wheel we will seek to be occupied and come to expect an experience that is customized to our desires.

The Future Car chain: It’s a car, it’s a bus, it’s a train, and it runs on your personalized route and schedule

What if you could have a high-speed train that picks you up at your home and drops you exactly at your destination, on your schedule?  In the future, cost effective autonomous intercity highway driving may become economical in part by electronically linking individual autonomous pods into a high-speed chain that could travel on highways at train-like speeds of over 150 miles per hour.

Cold Dead Hands: Relinquishing Your Right to Drive to the Future Car

As the future of mobility becomes a reality human drivers will relinquish the driver’s seat to the robot driver.  Private ownership of cars will be significantly reduced and eventually eliminated as the alternative, autonomous mobility service, will be more convenient and affordable. As a result, human-driven cars will be relegated to tracks or stadiums, much like horses are today.