Tell us about your role at SFS
Manage the three sales channels of Brokers, Block Discounting and Wholesale. Strategically working with my team to develop and deliver funding opportunities that meet todays and the future needs of our customers.
Look to work with both current sectors and identify new sectors managing the diversification of the portfolio. Taking a leadership role in driving the core ambitions of the business in the pursuit of the changing economic and business landscape.
Responsible for external account development mangers who work with over 100 introducers across the UK.
What makes you an expert?
I have over 10 years’ experience across multiple sectors with an extensive internal and external network of key stakeholders.
What is your favourite thing about working for SFS?
Tell us a bit about yourself!
As a Geography graduate, I enjoy travel seeking new culture and political societies to learn about and physical landscapes to explore. I am also a keen cyclist and skier.
What does the future hold for you and your team?
The team will be looking to take advantage of a probable funding gap within the market. Onboarding new customers as other funders struggle to adapt to the new normal. Digitalization is key for all channels and we are looking to be recognised as the leader in digital technology’s in the areas we play.
Sustainable growth has always been critical and will remain important. Picking the right customers to partner with will ensure we support our introducers for another 25 years.
We will look for further diversify into new markets with new products and assets being funded.