Doubling down in Las Vegas – and anywhere else!

Siemens USA CEO Barbara Humpton participated in a SuperSessions interview, while Siemens Mobility and Digital Industries exhibited at CES for the first time.

Editor’s Note: Siemens USA CEO Barbara Humpton participated in a SuperSessions interview, while Siemens Mobility and Digital Industries exhibited at CES for the first time. This global innovation stage provided a platform for Siemens to showcase new digital technology transforming everything from manufacturing to transportation.


Welcome to the premier showcase of the world’s greatest gadgets. Nearly 200,000 attendees attended Las Vegas’ annual CES – “the biggest show in tech”– to experience roughly 2.9 million square feet of space filled with new technology from January 6-10.


Where did Siemens fit into the picture? In a shift from its normally industrial tradeshow presence, the company kicked off the new year by demonstrating its leadership in an area getting increasingly more attention at CES. That’s a Fourth Industrial Revolution driving the digital transformation of factories and transportation systems.


“The Fourth Industrial Revolution wasn’t created in a factory. It emerged in the consumer world first,” Siemens USA CEO Barbara Humpton said in a SuperSessions interview. Noting Siemens’ reinvention into the world’s largest industrial software company, Humpton added: “What we’re doing today is refocusing the Fourth Industrial Revolution on what we see as its true purpose of transforming the physical world – everything from how we manufacture, to how we commute to work, to how we face big challenges such as urbanization.”

In a session focused on renewable energy, Siemens USA Chief Sustainability Officer Martin Powell shared how the company is innovating with customers to maximize energy efficiency. And exhibiting at CES for the first time, Siemens Mobility (SMO RI) participated alongside Digital Industries USA. Booth attendees learned about solutions ranging from how industry can create new value with data applications and software, to how cities embracing intelligent technologies can offer residents superior transportation choices.

“Improving tomorrow’s passenger experience requires transportation operators to unleash the potential of data and digitalization to improve availability,” said Marc Buncher, CEO of Siemens Mobility in North America. “Connecting all modes of transportation—from scooters and bikes to ride-share and public transportation—a connected, and autonomous ecosystem is the future passengers’ demand. We provide a unique value of being able to provide these across mobility modes from road to rail.” 


Transforming American transportation the Siemens way


How people get around cities is changing dramatically. Technological advances and new transportation services are making it possible for city dwellers to cross town ever more efficiently and safely. Fast-moving trends are influencing urban-mobility systems around the world. Some trends, like connected vehicle and the development of covering the first and last mile the daily commute, relate directly to mobility. Such things will be key if, as predictions say, the urban population grows 80 percent by 2050.


Siemens Mobility in the US is addressing these trends as a pioneer and helping urban communities, such as New York City, San Francisco, Seattle and Tampa, to meet the demands of the transport industry by offering solutions that will take existing transport infrastructure to the next level.


Presentations by Digital Industries and Siemens Mobility


The Siemens Mobility ITS Head in North America, Marcus Welz, presented the approach to “Connecting the Dots for Mobility Solutions” in a Research Summit Panel discussion: SMO explores mobility and automotive solutions capable of addressing the growing global problem of traffic congestion.


“Our data scientists in the U.S. are developing digital technologies that are already transforming transportation,” Marc Buncher said. “At our Mindsphere Application Centers in Atlanta and Austin, we are investing in data analytics to reduce congestion, and improve availability of transportation systems for cities across the U.S. demanding clean mobility, convenience and accessibility.”


Highlights from Siemens at CES

Digital Industries presents:

  • The Mindsphere IOT operating system
  • Smart manufacturing
  • Systems digitalization
  • Electric vehicle development
  • Embedded software development
  • PAVE360 simulation software

Siemens Mobility presents:

  • Intelligent Road Technology including the Mobility Operating System
  • Shared Autonomous Mobility featuring how cities can turn toward autonomous public transit
  • Travel Companion Solutions such as trip planning applications
  • Seamless Mobility Solutions ticketing and intermodal platforms intended to streamline transit


Interesting links

SMO and DI at CES

CES website



Kara Evanko (SMO)

Kate Eby (DI)