Brightline

Super Bowl LIV: A local experience shared beyond Miami

By: Marc Buncher, CEO, Siemens Mobility, North America

On February 2, 2020, Miami will host its 11th Super Bowl. As a Missouri boy, I am confident Kansas City will come out on top.  There are some 150,000 people expected to visit this year, and their experience is set to be more seamless and convenient than previous ones, allowing them to experience the region better than ever before.

 

Since the last Miami-based Super Bowl in 2010, a new tunnel to the port, Air BnB, and a number of transportation options like Uber and Lyft have been introduced into the region.  These have created a new degree of mobility and connectivity. Most notable among these is Brightline, soon to be Virgin Trains USA, the new rail system which links the three biggest cities in Southeast Florida:Miami, Fort Lauderdale, and West Palm Beach.

 

When Siemens Mobility was chosen in 2014 to be the manufacturer—and manage maintenance—for these trains, we knew this was going to be an exciting new route, opening up the region to more development and less congestion. These benefits are acutely felt when the city sees an influx of visitors for events like the Super Bowl, and partygoers (both local and from afar) can safely and more efficiently visit the celebratory side events like the concerts, watch parties, and food-industry events that take place throughout the region during Super Bowl week. 

According to several press reports, a Super Bowl is said to bring in tens, possibly hundreds of millions of dollars to Host Cities.  Last year in Minneapolis, visitors spent an average of $608/day. When there’s an economic impact this significant, it’s unquestioningly better if this type of activity can be shared across a larger region and its communities. That’s why we’re hoping to continue to help Miami on its path to becoming a smart city by improving traffic flow and reducing congestion using our advanced traffic management systems prior to the next Super Bowl it hosts.

 

I’m personally intrigued by another factor mentioned in a New York Times story on the Super Bowl:  the happiness and satisfaction that comes from hosting a successful event like this.  One economist noted that after a larger event, like the Olympics, World Cup, or Super Bowl, there is a measurable impact on people’s satisfaction. Quality-of-life matters like this can be difficult to quantify, but they can be supported directly by carefully measured technological advances of the kind Siemens hopes to make in Miami.

 

As a manufacturer of transportation solutions, including trains, signaling, electrification, and intelligent-traffic solutions that play an important factor in connecting communities around such big events, it’s particularly nice to know that Siemens Mobility is playing an important role. We do so not just by taking cars off the road and helping to spread any economic windfall, but by also enabling a greater community to share in the pride and satisfaction that comes from hosting such an important national event.

 

No matter the score on the field at the end of 60 minutes—Miami notches a victory on this one.