A new way to sell: Transferable know-how for selling Industrial Communications in the Digital Age 

Selling is changing and success demands new sales skills.

Traditionally, sales has focused on providing products and services to support customer projects and upgrades.  However, buyer needs and expectations are rising.  Customers are experiencing transformation in Digital Connectivity that requires a different approach, involves different people and requires a new set of sales skills.  Enter Transformative Selling.

Registration is open for April 26-28 class. Please follow the link below to sign up.

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Transformative Selling

The sales process is complex.  What got us here is not going to get us there - relationships are good, but more strategic selling is needed today.  This involves selling 'smarter': proactively shaping, guiding and educating prospects in their complex decision journey.


Transformative Selling is a one-of-a-kind training designed for the crème de la crème of our partner sales.  It's transformative.  It covers the basics such as the types and function of products in our portfolio, the role of each product in an integrated solution and a base understanding of our positioning versus competition.  But Transformative Selling goes further to elevate these capabilities:

  • Focused. Solutions selling vs. product sales

  • Adaptive. Teaching how to adapt selling strategy

  • Impactful. Develop the ability to communicate impact

Adaptive selling strategy and Communicating Impact infographic

What do we need from the partner company?

  • Student performance data 12 months prior to the course

  • Student sales performance at 6 months and 12 months post course completion

  • Networking/ Identification loading for sales person

Education and Skills Enhancement

Education and Skills infographic: Pre-work, On-site experience, and Reinforcement

Preparing for the Training

More details to come on the pre-work as we get closer to the training.  This list provides an idea of what to expect.

  • Watch a series of online videos covering skill basics

  • Complete the comprehensive Product Overview training which consists of two webinars (1 hour each), and are held 2 weeks prior to the live experience.

  • Complete the templates for current sales opportunities and new customer(s) you would like to convert.

Frequently Asked Questions

Transformative Selling will take place November 30th - December 2nd, 2022. We will start at 8:00 AM each day and wrap up at Noon on the last day.  Please plan your travel accordingly.  

The class will take place at the Renaissance Atlanta Waverly Hotel & Convention Center located at:


2450 Galleria Parkway SE, Atlanta, GA 30339 

There is no cost to the attendee for the training itself.  Your meals, training and team building activities will be covered by Siemens.  

You will be responsible for your flight, hotel and car.  Your meals, training and team building activities will be covered by Siemens.  

You do not need a car once onsite at the training.  All evening events will be walkable.  You may rent a car if you prefer or use rideshare for transportation to/from the airport.

The class size will be limited to 25 people.  The training will be held in a large space that will allow for ample spacing.

Siemens has secured a preferred rate at the Renaissance Atlanta Waverly Hotel & Convention Center where the training will be held.   You may book your lodging by clicking here.


Other nearby hotels include the Hyatt Place Galleria and Hampton Inn & Suites Atlanta-Galleria.  Please book your reservations directly with the hotels.

We will follow the recommended CDC and local guidelines that will be in place at the time of the training.

You VIP concierge will be assigned and will contact you closer to the event to ensure you are able get registered, lodging, scheduled for training, etc. without any issues.

Register now

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